You have worked beautifully on your app, from perfecting every last detail to testing it, now the time has come to publish it on the App Stores.

Whether you choose the Google Play Store or App Store, you need to work and optimize your launch as there is a process involved in it.

Focus on an important part of the publishing process, i.e., app description. This description shows what your app is all about.

Why is the app description necessary?

App description helps in improving the ranking of your app in the app stores, which is generally called App Store Optimization. It is a crucial part of App Store Optimization.

With an appropriate app description, you can pitch your app and convince your potential users to download it and use it. On the whole, the success of your app highly depends on the way you write about your app in the app description.

In the same line, if you build your app using an app builder online, you can have your app published without much hassle about writing the app description. This app builder helps you optimize your app description.

However, if you are writing an apt description for your app, you need to avoid the following five mistakes to flawlessly show it off to the world. Here you go –

1. You’re neglecting screenshots

 Most of your potential users are browsing on a small screen. From finding information to shopping groceries, and everything in between.

Since many brands have introduced their apps, users are in a habit of scrolling the apps listed in the stores. With this in mind, you must pay close attention to your visuals. These visuals should not only be eye-catching but also showcase the quality of your work.

Don’t be hasty with your screenshots as you have spent time creating an amazing app. Screenshots act like a window display of your app. Also, they must be of optimal resolution to each store.

2. You’re writing poor content

 

The text in the app description should be impeccably written. This text conveys a serious message to your potential users. If there are any typo or spelling errors in the text, it will put off your prospective users and impact negatively on the success of your app.

The app description can have up to 4,000 characters in both the App Store and the Play Store. Mistakes happen, but you need to have the text proofread by experts. Also, once your app is published, you cannot correct any mistakes.

Additionally, you are accountable for writing the text according to the platform on which you are publishing your app. You cannot mention another platform in the description; it’s forbidden.

Let’s say: Words such as Google or Android should not be included in the text, or you will risk rejection.

In addition, you can use the name of Apple products, like the iPhone or iPad, instead of using smartphone or tablet.

3. You think everyone knows your app

When you are launching your app, you need to know how to make your users understand your app. You need to write your app description with precision.

Your prospective users should be able to understand the purpose of your app and what they can get from using it within a fraction of seconds.

Do not be reluctant to write the text and make it as descriptive as possible. Also, you should contextualize your explanations with examples.

Remember, even if some things seem obvious to you, not everyone is an expert in your domain. Also, avoid using technical or business terms as much as possible to reach the likely people.

You need to clearly show your users that how can they get useful information by downloading your app. Do not just list the features of your app. Also, write about how your users can get benefits using your app.

Be honest on the functionalities of your app and explain them for users to understand.

Moreover, keep up with your promises, or your users will get disappointed and delete your app.

4. You’re not optimizing the length of your texts in the app description

 

 

Both the App Store and Play Store have specificities in terms of the number of characters. You need to manage and optimize the length of your texts. However, avoid the use of ellipsis (three dots) at the end of your titles and their descriptions.

Apple App Store: You are allowed to use 30 characters at max in the title and subtitles of your app.

If an iPhone X user, for example, is searching the app store, only the first 19 characters of the title and the first 25 characters of the subtitle are visible on the search results page.

A user can only see 30 characters on the app’s page. Therefore, you should avoid using trimmed texts on the search pages on iPhones for a better impact.

Tip: A promotional text box that can hold up to 170 characters is available before the app description on the app’s page. Although this field is optional, we recommend using it to evade a shortened text on your app’s page.

Additional advantage: You can modify the text in the promotional text box without having to submit your app again.

Google Play Store: You are allowed to use up to 50 characters for the app title. However, you need to limit your text for up to 22 characters to avoid the truncated text.

If you want to add more information, there is a field that is only visible on the app’s page. You can add a short description in the 80 characters limit. Also, you cannot add subtitles on the Play Store.

Tip: You can set your Package Name while building an Android app. The package name will be visible at the end of the URL, for example – com.myapp.example. You can also add a keyword to make your app easier to find. Choose the name wisely, though, as you cannot change it later.

5. You forget to sell your app

 

You will be at the final stage of publishing your app once you finish with writing the app description. However, do not misjudge that the success is guaranteed because your app is on App Stores. You need to convince your potential users to download your app. For that, you have to market your app, wherein your descriptions come into play:

Title and Subtitle: the text of your app that is visible without opening the app’s page plays the most crucial role. Describe the usefulness of your app quickly and clearly. Just be direct and straightforward.

Also, you should possibly choose a catchy and clear slogan for the title and subtitles of your app. If your user doesn’t understand what your app does, they won’t open the description page.

Full description: The promotional text in the App Store is useful. This text complements your subtitle and helps in creating interest among users. You can take advantage of this field to promote your app.

You can give a key detailing of your app in the description, but do not overdo it. Remember you users read on a small screen. It’s best to write in shorter paragraphs, including bullet points or lists. Use capital letters sensitively and only where it’s necessary.

Keywords: Adding keywords in the app description is useful for app indexing. It is possible to add tags on the App Store. These tags improve your ranking depending on the search results. However, do not use too generic keywords or tags.

Be precise with your description to stand out from the competition.

Call-to-Action: Giving a call-to-action at the end of the app description helps convincing users who are still undecided about choosing you. You can display this action as an advantage, such as ‘free for life,’ or create an urgency, such as ‘discover the treasures of Ancient Egypt.’

Also, you can add something like ‘App created by the developers of …’ or ‘Ideal for …’. The main aim is to put your potential users to live-action.

The endnotes

Now you must understand that creating a beautiful app and publishing it doesn’t guarantee you success. You need to convince the app users to download your app and use it.

In this competitive market, you need to showcase your app with the right app description. Each detail matters and keeps your app alive.

App stores give you access to statistics that verify your texts, keywords, and screenshots, if they are efficient for your app. You can use these statistics to analyse your performance and modify your content accordingly.

If you are using a mobile app builder for WooCommerce to create your app, a team of experts is on hand and can advice you through the journey of app-building.