Online marketing is basically about creating traffic streams and directing it through the right channels. Every effort made to bring traffic to a website is ultimately driven towards a purpose. The goal can be anything, from lead generation to online sales. The common...
Speed is the ultimate experience metric now. More than design brilliance, an average person online expects efficiency and speed. Most top websites are frequented often because they offer a fast and reliable experience to visitors. The obsession with speed comes from...
Mobile apps have become the ultimate tool of business interactions and communication. It carries and defines your identity as a brand owner or service provider. Therefore, no app owner can risk being weak in the department of ratings, reviews and feedback. It is one...
Ever wondered why you spend so much time browsing through social media apps? What makes them special?User retention has always been a key metric for apps in the marketplace. Good apps have the ability to keep bringing users back to the app.Recent studies show that the...
Mobile apps are emerging as the new marketplace for sellers and buyers. It has given rise to many new opportunities and opened many new dimensions of growth.The rise of eCommerce and mCommerce has also redefined the ways in which businesses functioned. Android and iOS...
There are over 8 million WooCommerce stores active online today. WooCommerce also has the biggest share when it comes to eCommerce website platforms and beats other giants like Shopify and Magento by a great margin. However, not all of them shine through to become the...
The graph of the mobile app industry has been pointing upwards for more than a decade now. Without a doubt, smartphones are to blame for the momentous growth this industry has witnessed.If you imagine, a good smartphone loaded with essential apps is all you need to...
Social media enables users to create and share content or to participate in social networking via ample social channels.Businesses today are working under the radar of social media. However, it is, sometimes, misunderstood in some ways. One of those misapprehensions...
Social media is predominantly helping businesses to reach each user globally. As per the insights of the Pew Research Centre, over 90% of retail brands are using two or more social media channels, and about half of all the people have at least one active social media...
We live in a world where smart phones have become extremely ubiquitous. This is the chief reason for businesses to offer services on a move, through apps and responsive websites. Offering services on a mobile phone is no longer a luxury, it is a necessity. E-commerce...
Mobile app development is not-so-easy. There is so much that goes into it. However, the question is – While thousands of apps are being launched every day, how can you expect your app to make high conversions?Converting a website into an app is the baby step....
It is not a surprise that mobile apps are blooming in the market like never before. With enhanced functionality, mobile apps empower commitment and strengthen the branding of businesses.By offering a different value to the customer, apps facilitate usage and open the...
Push notifications are emerging as one of the best brand based communication and marketing tools. If you have built your app using an app builder online, you would have also added the feature of push notifications to it. Push notifications allow you to reach your...
A developer account makes your mobile app available on the Google Play Store as well as App Store for both Android and iOS users. Simply put, you will need to sign up for a developer account. Once you have signed-in to the developer account, you can use stores’...
With rapid technological advancements in the industry and the breakthrough of mobile technology, everyone has got easy access to the internet. Worldwide mobile internet usage surpassed desktop in 2016.This has led to businesses launching mobile apps for their brands....
We are experiencing a quantum shift where most online businesses are transitioning their online platforms from websites to mobile. And the best way to penetrate the mobile market is to have a native mobile app of your own. This is happening due to the rapid...
Fashion e-branding is not just about having a fancy web layout that showcases all your fashion products on the screen. It involves a strategic sound process that integrates planning, execution, innovation, monitoring, and regular improvements. Conversely, over a...
