DOS & DON'TS OF SENDING PUSH NOTIFICATIONS
DOS OF SENDING PUSH NOTIFICATIONS
1. PLAN EXECUTION STRATEGY
2. TARGET THE RIGHT AUDIENCE
3. OFFER OPT-IN & OPT-OUT
4. PERSONALIZE THE CONTENT
DON'TS OF SENDING PUSH NOTIFICATION
1. SENDING EXCESSIVE NOTIFICATIONS
2. SERVING SAME SIZE TO ALL
3. WRONG DELIVERY TIMINGS
4. IGNORING IMPORTANT METRICS