DOS & DON'TS OF SENDING  PUSH NOTIFICATIONS

DOS OF SENDING  PUSH NOTIFICATIONS

1. PLAN EXECUTION STRATEGY

2. TARGET THE RIGHT AUDIENCE

3. OFFER OPT-IN & OPT-OUT

4. PERSONALIZE THE CONTENT

DON'TS OF SENDING PUSH NOTIFICATION

1. SENDING EXCESSIVE NOTIFICATIONS

2. SERVING SAME SIZE TO ALL

3. WRONG DELIVERY TIMINGS

4. IGNORING IMPORTANT METRICS