Upload to App Stores – Android Guide

This add-on will get you expert assistance for creating your app build and submitting it to the Google Play Store and Apple App Store. You get the following with this add-on product.

  1. iOS App Build Generation
  2. Build Submission to App Store
  3. Android App Build Generation
  4. Build Submission to Play Store
  5. Expert assistance along the process

Since submitting the app build to both app stores is not a straightforward process and involves multiple layers of complexities, therefore, it involves some pre-requisites at the client’s end for both Android and iOS apps.

  • Android App
  • iOS App

These are discussed below in detail.

Android App Submission

Create app listing

You will need a developer account on the Google Play Console. Click here for a guide on creating a Google Play developer account.
We recommend keeping the icon and screenshot designs ready of your app. 

Navigate to the Google Play Console website and follow these steps to create the app listing:

  • Click on Go to Play Console on the top-right.
  • Sign in to your developer account.

Once logged in, you’ll be redirected to your play console account in the All apps section.

  • To create a new app listing, click on Create app on the top-right.

You’ll now be redirected to the Create app page, the following information will be required for your app listing.

App details

In the App details section, enter the following details.

  • App name
    • Enter your app name here. This is how your app will appear on the Google Play Store.
    • The maximum limit is 50 characters.
  • Default language
    • Select the language of your app from the drop-down available.
  • App or game
    • Select whether your Android application is an App or a Game.
    • You can change this later in Store settings.
  • Free or paid
    • Select whether your Android application is available to download for Free or Paid.
    • You can edit this later on the Paid app page.

Declarations

In the Declarations section, enter the following details.

  • Developer Program Policies
    • Click on the checkbox to confirm that the app meets the Developer Program Policies.
  • US export laws
    • Click on the checkbox to accept US export laws.
  • Finally, click on the Create app on the bottom right to create your listing.
  • Finally, click on the Create app button to create your app listing. This will redirect you to the Dashboard of your app listing.

Dashboard

Navigate to the Initial setup > First steps and click on App access.

App access

Here you have to declare the type of access to your app.

  • Select the appropriate option for your app.
    • All functionality is available without special access.
    • All or some functionality is restricted.
  • Click on Save at bottom-right and navigate back to the Dashboard.

Ads

Navigate to the Initial setup > First steps and click on Ads.
Here you have to declare whether your app contains ads or not.

  • Select the appropriate option for your app.
    • Yes, my app contains ads.
      • The ‘Contain ads’ label will be shown next to your app on Google Play.
    • No, my app does not contain ads.
  • Click on Save at bottom-right and navigate back to the Dashboard.

Content ratings

Click on the Start questionnaire button to get started.

Category

Under the category section, enter the following details.

  • Email address
    • This will be used to contact you about content ratings. It may be shared with rating authorities and IARC.
  • Category
    • Select the category relevant to your app.

Click on Next at bottom-right proceed with the Questionnaire.

Questionnaire

Violence

  • Select whether the app contains violent material or not.

Sexuality

  • Select whether the app contains sexual material or nudity.

Language

  • Select if the app can contain any potentially offensive language or not.

Controlled Substance

  • Select whether the app can contain any reference to or depictions of illegal drugs.

Age-Restricted Physical Goods

  • Select whether the product sells any alcohol, tobacco, or firearms.

Miscellaneous

Select the answers for the following queries.

  • Does the app natively allows users to interact or exchange content with other users through voice communication, text, or sharing images or audio?
  • Does the app share the user’s current physical location with other users?
  • Does the app allow users to purchase digital goods?

Click on Save and the Next at bottom-right.

Summary

You’ll now be redirected to the results of the questionnaire.

  • Verify the results and click on Submit at bottom-right.
  • Now click on App content at the top-left. Under the To-do section, click on Start under Target audience and content.

Target audience and content

Here you are required to submit details based on your target audience and the app content.

Target age

  • Select the appropriate target age group of your app.
  • Click Next at bottom-right.

Appeal to children

Here you will declare whether your store listing can unintentionally appeal to children.

  • Select from the options below.
    • Yes
      • The ‘Not designed for children’ label may be shown next to your app on Google Play.
    • No
      • If Google disagrees then you will not be able to update the app.
  • Click Next at bottom-right. Under the To-do section, click on Start under Privacy policy.

Privacy Policy

Enter the link to the privacy policy page of your website here.

  • Click on Save at bottom-right.
  • Now click on App content at the top-left.
  • Under the To-do section, click on Start under News apps.

News apps

Select whether your mobile app is a news app or not.

  • Click on Save at bottom-right.
  • Now click on Dashboard at the top-left.

All the steps under the Dashboard > Initial setup are now complete.

  • Navigate to the Initial setup > First steps and click on Select an app category and provide contact details.

Store settings

Here you manage how your app is organized on the Google Play Store and how your users can contact you.
Let’s begin with the first section here, i.e., the App Category.

App category

Under the Store settings section, enter the details of the category and app type that best describes the content or main functions of the app. This will help users discover apps on Google Play Store.

App or game

This selection has been already made at the beginning.

Category

  • Select the category that best suits your app from the drop-down menu.
  • Click on Apply at the bottom-right to proceed.

Tags

  • Click on Manage tags and select the tags that best suit your mobile app.
  • Click on Add to confirm your selection.

Store listing contact details

  • Enter your contact details here, this will be shown on the Google Play Store.

Email address

  • Enter your email address.
  • This is a mandatory requirement.

Phone number

  • Enter your phone number.
  • This is an optional requirement.

Website

  • Enter the link to your website.
  • This is an optional requirement.

External marketing

Select the checkbox to advertise your app outside of Google Play Store.
Click on Save at the bottom right.

Main store listing

Navigate to the Initial setup > First steps and click on Set up your store listing.
Edit your app’s name, icon, screenshots, and more to present how your app looks to users on Google Play.

App details

Enter the details of your mobile app that will be shown on your app listing page.

App name

  • Here you can update the app name you had entered earlier.
  • The maximum limit is 50 characters.
  • This is a mandatory requirement.

Short description

  • Enter a short description of your mobile app. This should describe your app’s features and functionalities brief.
  • The maximum limit is 80 characters.
  • This is a mandatory requirement.

Full description

  • Enter a short description of your mobile app. Here you can elaborate on the short description to fully describe your app’s features and functionalities.
  • The maximum limit is 4000 characters.
  • This is a mandatory requirement.

Graphics

Submit the designs for your app that will be shown on your app listing page.

App icon

  • Upload the app icon design for your mobile app. Along with your store listing, this will also be visible on the search results on the Play Store.
  • Mandatory requirements for the app icon design.
    • JPEG or 32-bit PNG
    • 512 px by 512 px
    • Up to 1 MB
  • This is a mandatory requirement.

Feature graphic

  • Upload the feature graphic banner design for your mobile app.
  • Mandatory requirements for the app icon design.
    • JPEG or 24-bit PNG (not transparent)
    • 1,024 px by 500 px
    • Up to 1 MB
  • This is a mandatory requirement.

Phone screenshots*

  • Upload between 2 and 8 phone screenshot designs.
  • Mandatory requirements for the app icon design.
    • JPEG or 24-bit PNG (not transparent)
    • Between 320 px and 3,840 px
    • 16:9 aspect ratio (for landscape screenshots)
    • Up to 8 MB
  • This is a mandatory requirement.

7-inch tablet screenshots*

  • Upload up to 8 7-inch tablet screenshots. You must upload at least 1 screenshot if you want your app to be featured in the ‘Designed for tablets’ section on Google Play.
  • Mandatory requirements for the app icon design.
    • JPEG or 24-bit PNG (not transparent)
    • Between 320 px and 3,840 px
    • 16:9 aspect ratio (for landscape screenshots)
    • Up to 8 MB
  • This is a mandatory requirement.

10-inch tablet screenshots*

  • Upload up to 8 10-inch tablet screenshots. You must upload at least 1 screenshot if you want your app to be featured in the ‘Designed for tablets’ section on Google Play.
  • Mandatory requirements for the app icon design.
    • JPEG or 24-bit PNG (not transparent)
    • Between 320 px and 3,840 px
    • 16:9 aspect ratio (for landscape screenshots)
    • Up to 8 MB
  • This is a mandatory requirement.

Video

  • Enter the URL of a YouTube video that you would like to be added to your app store listing.
  • This is an optional requirement.

Finally, click on Save to submit your details.
Navigate back to the Dashboard from the left menu.

  • Scroll down to Publish your app on Google Play.
  • Click on Select countries and regions and this will redirect you to Production.

Production

Navigate to the Countries/regions tab.

Countries/region

Here you get to add the countries and regions where you want to app to be available.

  • Click on Add countries/regions.
  • Select the countries and/or regions where you want your app to be available.
    • You can click on the top Country/region checkbox to select all the countries and regions.
  • Click on the Add countries/regions button on the bottom-right
  • Then click on the Add button on the pop-up to confirm the action.

You are now redirected to the Production section where you can see the selected countries and regions.

  • Click on the Create new release button at the top-right which will redirect you to the Create production release section.

Create production release

In this section, we will upload our Android app build file (AAB or APK).

App signing by Google Play

Scroll down to the App signing by Google Play section and do the following.

  • Click on Continue.

This allows Google to manage the app signing key for your app and it will use it to sign each release.

App bundles and APKs

Scroll down to the App bundles and APKs section and do the following.

  • Click on Upload and select your AAB (or APK) file.
  • Once your app build is uploaded, its details will be auto-populated.

Enter the following details for your release.

Release name

  • Enter the name to identify your release in the Play Console.
  • This could be an internal code name or the build version.

Release notes

  • Enter your release notes here, this will be visible on your app listing.
  • This is especially useful when uploading newer versions of the same app.
  • The template for the same is below.
  • Release notes for each language should be within the 500 character limit.
You can click on Save at the bottom-right to save your progress at any time.
  • Click on Review release at the bottom-right to proceed.

You have now successfully uploaded the app build. On the Create production release, you’ll be able to verify your app release details.

Scroll down and click on Start rollout to Production at the bottom-right.
Then click on Rollout on the pop-up to confirm the action.

You have now successfully submitted your Android app to the Google Play Console.
Your app will now be reviewed and you’ll be notified as soon as it goes live.