The rise of mobile shopping (m-commerce) has disrupted the already volatile online retail industry. With leading retailers vying to dominate the mobile space, it becomes essential for businesses of all sizes to have a strong and sophisticated mobile app for their shoppers. But, the real question is what makes a mobile shopping app successful and popular? Let’s take a look:
Prolonged signing-in processes and time-consuming registrations will ward off new users and shoppers even before they’ve had a chance to view your products. Most apps today allow sign-up and registration with social media accounts to simplify the verification process and also collect valuable user data.
Clean Design and Layout
Every screen should ideally focus on one element and should have a clean and clutter-free design. The categories and the dashboard should be intelligently displayed on the screen allow exploring varied products and offers. Poorly-designed apps aren’t able to effectively engage users and hardly gain traction.
Product Descriptions and Images
Detailed and informative product descriptions that clearly communicate the specifications of the products should are extremely important. Usually, most online retailers have designed their own unique templates to convey comprehensive product descriptions ergonomically and using bullet points is a common practice. Similarly, high-quality product images that can be zoomed should accompany every product.
It is important to ensure that your customers are able to easily look for the products they want. Features like smart search (by name or product code) and intelligent filtering (by name, latest arrival, price, and popularity) should be intuitively designed for the shopper. Since most purchasing decisions require deliberation, facilitating a smooth shopping experience is critical.
Recently Viewed and Favourite Products
App users and shoppers must be able to easily view their favourite products or the products that they have recently viewed. For the same, a dedicated section is populated dynamically as the shoppers browse through products or mark them favourite needs to be prominently displayed upon launch. Native apps developed with AppMySite, a dedicated Mobile App Builder for WooCommerce, help allow instant access to products for comparison and consideration and help users keep a check on any price changes.
Push notifications are one of the most effective ways to promote sales, discounts, and offers and market new products. Studies have shown that users are more likely to engage with relevant and personalised offers delivered via push notifications as compared to traditional marketing channels. Using an expert Mobile App Builder for WooCommerce, you can create a native mobile app for your online retail store and communicate offers and promotions directly to your customers.
Seamless Add to Cart and Checkout
Prominently displaying the ‘Add to Cart’ or ‘Buy Now’ tab on every product screen, in addition to designing a simple and effortless checkout process is essential to ensure maximum conversions. Ideally, the checkout process shouldn’t entail more than two-three steps, and allow altering the order before payment.
Secure Payment Methods
Last, but far from least, is ensuring that there are secure and varied payment methods are available to shoppers while shopping. Going for trusted and established payment gateways will enhance the security of transactions and elicit confidence and trust from your customers.
If you want to know more about mobile applications and their benefits for WooCommerce websites, get in touch with AppMySite. AppMySite is a leading Mobile App Builder for WooCommerce and other platforms that helps convert existing websites to native mobile apps.