Mobile applications were initially launched by big brands that already held a reputable position in the market. Almost immediately, apps gained a great deal of popularity amongst customers for the user experience and ease they provided. A large number of small and mid-size businesses started followed the trend and invested in building mobile application.
In this day and age, you will hardly come across a business that doesn’t have dedicated app for their customers, irrespective of the nature of the business. Small salons, car rental companies, fashion stores and countless other corporates are venturing in this software.
If you’re still exploring benefits of owning an app for your business, let’s look at reasons that will help you decide:
1. Stay connected to your customer
“Out of mind is out of sight.”
To be able to encourage your customers to invest in your products or service, it is very important to be visible to them at all times. Your customers will only use your service or buy your product if you’re easily accessible to them.
Currently, most people spend their free time on their mobile phones, that obviously increases the possibility of them browsing your app at least one time in a week. Every time a user scrolls through their mobile phones, their mind will unconsciously record the image of your app logo.
2. Market your business with apps
Businesses invest a lot of time and money in improving their online presence through SEO campaigns, social media campaigns, ad campaigns and much more. These services obviously cost a bomb, the result however is much slower.
Apps provide a platform to businesses to offer all the information, including product details, features, customer service and prices, directly to the user. Additionally, the best part is that you can send push notifications to your customers for new promotions and deals that you’re currently running.
3. Motivate your customer
A customer will only be motivated to go for your product or services if you’re very easily approachable. Apps are the best way of staying connected to your customers at all times. In addition, include customer help desk through which customers can inquire about the product details and delivery whenever they need it.
Imagine owning a restaurant application and incorporating a “book a table” feature in your app. Customers will easily be able to book a table for themselves instead of calling the restaurant several times.
Features that make it easy for your customers to use your services will motivate them to invest in your business.
4. Mark your presence
Small businesses are aggressively promoting the growth of their website traffic but overlooking the customers who have completely switched to mobile apps. Converting your website to an app can really help you attract customers that are not in your marketing plan radar anymore. Your competitors may not have a dedicated app for their business which can help you stand out in the crowd.
If you’re now convinced of converting your website into a mobile application, you can get in touch with AppMySite to convert your website to a mobile app. Creating a mobile application through an App Builder Online has never been easier.
5. Establish brand name
A mobile app is a great way of creating awareness of your brand name. Alongside, you can also promote the recognition of your brand by building an application for your business.
Technically, you will come across two categories of apps that you can go with. A native app is built from scratch, it is almost like a bare billboard that you can customize as per your requirement.
A hybrid app, on the contrary, uses your website to build an app for you which provides no scope for customization at all.
You can choose to go with a native app through an app builder online and tailor your application according to the preference of your customers. Come up with features that your customers will absolutely love, a color scheme that match the identity of your brand and much more.
6. Offer digitalized loyalty to your customers
Gone are the days when people fancied keeping plastic cards for loyalty membership. Give your customers the liberty of collecting points on their app and redeem them as and when they feel its convenient.
Simply integrate your loyalty program with your app and offer excellent user experience to your customer.
You will be half way through, if you’re successful in convincing customers to download your app. For instance: ad commercials are created to encourage customers to buy your products or services. The more a customer sees or hears about your product, the more are the chances of your brand getting truly noticed.