Mobile technology has made consumers smarter and more alert. It has brought the world closer and has offered ease of doing business beyond physical and political borders.
Anyone with a smartphone and an internet connection can get access to any product or service and choose between multiple options. Eventually, the increasing usage of mobile phones is compelling businesses to prioritize mobile traffic.
In fact, many brands are designing most of their offers, services, marketing strategies, etc., around mobile consumers. They are also compelled to convert website to app for the same reason.
Moreover, it has become extremely important to optimize your website for mobile. Making your website more mobile-friendly will enhance your existing consumer’s experience and attract new ones.
Today, we are here to share some handy tips for the same. Read till the end, and find out some useful strategies that you can implement to make your WordPress website more mobile friendly.
5 tips to enhance your website’s mobile-friendliness
Follow the tips listed below and make your website more mobile-friendly:
#1: Choose suitable theme & plugins
The choice of your plugins and themes can affect the speed and performance of your website. Hence, ensure that you carry out your own research and invest in responsive themes and plugins only.
WordPress is highly customizable and has endless options when it comes to themes and plugins. If your plugins come with widgets and CTAs, then ensure that the orientation of these elements is adaptive and suitable for all screen types.
There are also some plugins available in the market, that can enable you to boost the mobile-friendliness of your website. Also, if you are using custom themes, then hire professional UI/UX designers. Create mobile-friendly designs that are adaptive and suitable.
Here is a visual guide on how to optimize a WordPress website for mobile devices
#2: Reduce cognitive load on users
The creative choices you make for your website appearance and layout, can also influence the experience of your mobile traffic. Hence, you should always be open for expert assistance.
Try to reduce the cognitive load on users by designing an intuitive website. Each step that the visitors take on your website, should automatically guide them towards the other.
Design user-friendly buttons keeping human psyche and usage behavior in mind. For instance, you can design for the thumb as most mobile users will use it to access the website features & functionalities.
#3: Try lazy loading to optimize media
Lazy-loading is a technique that defers loading of non-critical resources like images and videos on the website at the time of page load. It is implemented to increase the speed and performance of websites.
Mobile users may have more limitations in terms of metered connections, limited bandwidth, battery, and more. Hence, by implement lazy loading, you can enable the loading of more crucial elements at first. You can also use image and video compression tools that to not deter quality to reduce file sizes
Also note that WordPress 4.4 addresses this issue by default. The smallest version of the image available on your server is loaded on the page. So, keep your website updated!
#4: Find a robust web hosting partner
The choice of your web hosting partner can also affect the performance and mobile-friendliness of your website. Hence, try to find a reliable web host that automates multiple processes and takes care of all your needs.
Go for Managed WordPress hosting over shared hosting as it is more efficient, robust and secure. We highly recommend the Managed WordPress hosting solution by WP Engine.
It offers a list of advantages like free CDN, SSL certification, automated backups, performance boosting assets, and much more. The team of dedicated WordPress experts can truly make your experience flawless and hassle-free.
Our customers who host their website with WP Engine, ensure a frictionless experience for their users. It irons out the kinks on your website and ultimately boosts the performance of the app synced with your website.
#5: Give the option of mobile app
We have already discussed the benefits of having a mobile website. However, you need to walk the extra mile and build an app to keep up with the ongoing trends.
Turning WordPress to mobile app can have endless benefits for your business. It can take some load off from your website as regular and returning users will have the alternate option of an app.
It will also prevent users from migrating to competitor websites for more mobile-friendly options. Besides, having both website and app offers a 360 degree solution to customers, thereby opening new avenues.
That was all about today! Implement the tips listed above and increase the mobile-friendliness of your website. Attract more buyers to your website and increase your conversions and profit.
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