Over the last decade or so, e-commerce websites have disrupted traditional business models and significantly influenced customer browsing and shopping habits. However, the age of websites is beginning to wane and is giving way to m-commerce, or shopping on mobile phones.
This trend has gained momentum as developing apps has become easier with free app creators like AppMySite. More businesses are building apps for their online store and going mobile each day.
Joining the league are website owners who have created their eCommerce store using WordPress and WooCommerce. If you are one of them, you must know that converting your WooCommerce website to an app can have several advantages. Stay tuned and discover some of them.
In this blog
- Ensure better usage speed and convenience
- Increase customer engagement and loyalty
- Enhance communication and marketing
- Get a higher return on investment (ROI)
Four reasons why your WooCommerce website should have an app
Websites are great for exposure, but apps are the real deal when it comes to long-term customer loyalty, engagement, and overall growth of your business. Here are some notable advantages of building a WooCommerce app for your website:
Ensure better usage speed and convenience
No matter how responsive your website is, a mobile app provides a faster browsing experience. In the case of websites, a potential customer will have to launch a web browser, type in your website, wait for it to load, and then start interacting with it.
Mobile apps, on the other hand, launch with a single tap and can instantly engage customers. This is because mobile apps store their data and information locally, and can, therefore, load up to several times faster than their website counterparts.
Furthermore, most native apps can offer basic content and functionality in an offline mode as well. This means that your customers can continue to browse through your online store, even if they have poor or no internet connection.
Increase customer engagement and loyalty
Interacting and engaging with mobile apps is much easier as compared to a website. Thus, unlike websites that suffer the “buy and bye” phenomenon, apps get customers to stay and increase the chances of their return and lifetime loyalty.
Moreover, since apps have several dynamic features such as easy sharing, one-click checkout, or one-touch payments, customers get a much better browsing and shopping experience. Additionally, mobile apps allow a high degree of personalization. By collecting information on user behavior, location, culture, and interests, apps can tailor content and suggestions.
That’s not all! Since mobile apps have access to several hardware features of the device, they can use assets like the camera and GPS to help provide seamless service to their users. From finding a similar product the customer loves to locating a nearby outlet, apps make everything easier.
Enhance communication and marketing
One of the most distinguishing features of a native mobile app is the ability to send push notifications directly to the user’s device. This is a great way to increase brand awareness and engagement levels, even if a customer doesn’t open the app frequently.
You can send across information on sales, offers, promotions, and events using rich push notifications. Since push notifications are a direct and instant channel of communication with your customers, they can make a measurable difference to your marketing and promotional strategies and help you boost sales.
Regular in-app prompts, in-app chat feature, usage analytics, blogs, catalogs, and other app-based communication and marketing tools can also be used to guide users and educate them on deals and offers. It can also strengthen business-customer relationships and the overall image of your brand.
Get a higher return on investment (ROI)
Since the e-commerce industry is dominated by a few giants, promoting an online store using traditional marketing strategies is likely to cost a lot. However, compared to other platforms, acquiring a customer via mobile apps can be more effective in the long run.
As app-based customers are more invested and committed to your brand, they are likely to ensure better conversions and revenue. It is easier to target and re-target such customers and get them to convert.
Moreover, you can develop e-commerce apps and reduce your marketing and advertising budget as launching apps will enable you to communicate directly with no barriers. You can also get this community of loyal customers to promote you in their circle and on digital platforms and further acquire new customers at a relatively lower cost.
How to create an app for your online store?
Whether you want to start an eCommerce store from scratch or turn your online shopping website into an app, AppMySite is the best solution for all kinds of mobile app development projects and goals.
AppMySite is a fast and easy no-code DIY solution that enables you to build apps without going through the hassles of coding. Here, you can build a standalone app or turn a website into an app. The choice is yours to make.
Design, develop, and deploy premium and feature-rich eCommerce apps for websites based on any technology including WooCommerce, Shopify, BigCommerce, and so on. Else, create a standalone application from the ground up and go from idea to app in minutes. Try out AppMySite now and experience cutting-edge app development like never before.