The fact that an exclusive app is essential for your online business is old news. But, using an expert woocommerce mobile app builder to create an engaging and sophisticated mobile app for your online store is only half the battle won; the other half entails getting your customers, existing and new, to actually use the app. Let us discuss a few strategies to get existing customers to install and use your new app:
1. Offer ‘App-Only’ Discounts
This is one of the oldest and most popular tricks in the book; in order to familiarise customers with a new product/service (your new mobile app) you need to explicitly incentivise them until using the said product/service comes naturally to them. Discounts and offers that can be availed only through an app can be rolled out and the same can be prominently mentioned on your website. Customers shopping through an app will also provide you with better insights into their purchase choices and behaviour.
2. Social Media and Influencer Marketing
Existing businesses can target their customers on social media platforms and run advertising and promotional campaigns that highlight the benefits of shopping through the new app. Similarly, you can also tap into another emerging form of promotion – influencer marketing – and get local and relevant influencers to endorse your app. You can either hire an outside agency to execute these campaigns for you or, if possible, build an in-house team to do the same. An important component of this is creating an engaging demo video and attaching relevant screenshots, which is discussed below.
3. Use Your Website
A mobile-optimised and responsive website is a valuable tool to promote your app to mobile visitors and users. Simply inserting interstitial prompts and notifications (that link to your app on the app store) at strategic places for mobile visitors of your website can get customers and visitors to install the app. For instance, you can display the ‘Open in App’ prompt every time a new screen is opened. Similarly, the aforementioned ‘app-only’ discounts can be offered to users when they try to place an order through the website on their mobile.
4. Demo Video and Screenshots
Creating an engaging video to inform customers of the features, benefits, and uses of your mobile app is essential. There are several free tools that can help you create a powerful demo video, even if you have budget constraints. In addition to serving as an introduction to your mobile app, the demo video can reinforce your business values and communicate the direction your business is taking. Similarly, screenshots can be used in addition to the demo video to give customers a glimpse of the app and its features.
Depending on the nature of your business, you can also deploy several other innovative customer engagement strategies to incentivise existing and new customers to use your mobile app. But, at the end of the day, if your app isn’t engaging or enticing enough, these strategies won’t come to your aid. The foundation to successfully help your customers migrate from desktop to mobile is, thus, a powerful and engaging mobile application. AppMySite is a leading woocommerce mobile app builder that can help you build a dynamic native app for your existing online store, for both, iOS and Android. To know more about how your business can benefit from AppMySite, get in touch with us today!