The idea of creating and launching an app can be thrilling. Whether you are a developer who wants to create an app for your clientele, or a business owner looking forward to investing in mobile apps, the excitement and zeal can be similar.
However, jumping right into the mobile app development process can be hazardous and uneconomic in the long run. Like any other business and marketing process, research is an important and integral part of mobile app development.
It is an important precursor to the process of building an app. However, it is important to adopt the right strategies and best practices for mobile app market research. This blog piece will help you with the same. Stay tuned till the end and know more.
In this blog
- What is mobile app market research?
- Why is mobile app market research important for app development?
- Types of mobile app market research methodologies
- How to do market research for your mobile app? Steps and Best practices
- Tools for mobile app development research
- Bonus: Some AppMySite resources that can help you with app market research
- Frequently asked questions
What is mobile app market research?
Research is the foundation of any initiative, and the mobile app industry is no different. In fact, mobile app market research is an integral part of the app industry and one of the most important aspects of app development.
Mobile app market research can be defined as the process of gathering, compiling, and analyzing data related to business and market potential, consumer expectations, target audiences, competitors, and so on. However, the precise application of research is quite vast and monumental.
The data and insights collected through various research processes help businesses in designing the journey of their development project. From allocating a budget to finding the best app builder software and targeting the right demography, research helps it with all.
Mobile app market research can help you find answers to several questions like:
- Is your app idea relevant in the current market?
- What is the app’s purpose?
- What consumer problem will the app solve?
- Who is the target audience for the app?
- How will you develop the app?
- How much time and money will it cost?
- How will the app earn revenue and profit?
These are some of the many aspects that research helps you with. It helps you understand and analyze the potential of your project. Gathering and implementing the right resources also becomes easier with a robust research strategy in place. Stay tuned and learn more about the different facets of app development.
Why is mobile app market research important for app development?
There are millions of apps on the app marketplaces and the number is increasing every day. The top app stores Google Play and Apple App Store house around 3.5 million and 1.6 million apps respectively. However, not all apps that are launched in the market see the pinnacle of success and growth.
Despite the growing number of smartphone usage, 99.5 percent of consumer apps end up failing and it is difficult to pin the failure on a common reason. However, neglecting research is the biggest reason why most apps fail in the market.
A strategized study of the market can help you overcome this limitation and understand the trends and practices that influence the success and failure of apps. Here are some of the most obvious benefits of mobile app market research:
- Comprehend and analyze your app’s goals and purpose.
- Validate your mobile app idea and development strategy.
- Establish your app’s niche and define its usability.
- Understand app store dynamics and align with them.
- Identify the target audience and their needs.
- Understand and resolve customer pain points and frustrations.
- Assemble the right team and infrastructure for development.
- Create actionable milestones for your mobile app project.
- Identify competitors’ strengths and weaknesses.
- Plan effective promotional and marketing campaigns.
- Avoid wastage of resources, time, effort, and talent.
- Increase the app’s engagement, revenue, and success potential.
- Assess legal, financial, and regulatory requirements.
- Stay aligned with the global trends and standards of app development.
As evident, research can help you understand and establish your app’s goal and purpose and steer your app development project in the right direction.
Types of mobile app market research methodologies
The exact steps and processes of research may differ from project to project. However, the outline of the core practices remains the same. Typically, the process of market research for mobile apps can be divided into the following two categories:
- Primary research
- Secondary research
Here’s an elaborate explanation of the types of mobile app market research:
Primary research
Primary research is an approach that allows researchers to gather first-hand data mostly collected from proximate resources. Instead of relying on existing data, researchers conduct their own studies and experiments and compile data that gives an idea of the core requirements of the project.
Primary research can help developers understand the demand for their apps in the market. It can also aid businesses in validating an app idea and setting the course of development. Here are some popular methods of conducting primary research for your mobile app project:
- Surveys: Get your potential audience to fill out a questionnaire or online forms that help you understand the demand and market for the product. You can take app usability, desired features, and industry trends into account when framing the questions.
- Interviews: Create a sample group of potential users and interview them regarding the app idea and execution. You can ask them what problems they have that you can aim to solve, what they expect from your app, how open they are to your app idea, and so on.
- Focus groups: Assemble a group of stakeholders and potential users to participate in a discussion about your app and offer feedback on your proposed methods, ideas, and initiatives.
- Data analysis: Use the existing data and insights from your company to understand customer sentiment and expectations, market trends, and so on. For instance, if you aim to convert a WordPress website into an app, you can use data from your website as the foundation for shaping your app.
In cases where businesses require expert assistance for more complex tasks like managing large data sets, consulting an Excel consultant can be highly beneficial for efficient data handling and analysis.
These are some of the methodologies you can adopt for conducting primary research for your app development project. You can use channels like website forms, social media accounts, email, etc., for the studies. Follow the standard practices of research but do not forget to tailor them as per your needs.
Remember, primary research can be an ongoing process as the trends and circumstances keep evolving within a company, or even within a market or industry. For example, once your app is live, you can take app performance metrics into account and study first-hand data and feedback to make your product better.
Secondary research
Secondary research, as the name suggests, is the process of accumulating second-hand data and information. Unlike primary research, secondary research does not require app developers and businesses to deal with their audiences and stakeholders on a one-on-one basis.
Secondary research is considered more affordable and seamless due to its flexible nature. Here, existing data sources are used to gather and compile relevant information. Secondary sources and third-party reports are used to collect data and information that can aid businesses in understanding the scope and demands of the market.
Here are some potential sources of secondary research for mobile apps:
- Existing market reports and studies about industry trends, app usage statistics, etc.
- List of top-ranking apps in your niche, their revenue, user base, success stories, etc.
- Competitor websites, apps, case studies, reviews, testimonials, and more.
- User ratings and reviews on app stores, feedback and mentions on social media, and so on.
- Industry-related blogs, websites, white papers, scholarly magazines, etc.
- Keyword research tools for identifying popular trends and user demands.
These are the popular research methodologies and practices that you can use for your mobile app market research. Conduct research and analysis for your own business as well as your competitors and get a clear picture of the market and industry. Combine the methods listed above for the most effective results.
How to do market research for your mobile app? Steps and Best practices
Every business is unique. Therefore, the components and parameters of mobile app market research may vary for different app owners. This is why businesses should brainstorm customized strategies and workflows for conducting in-depth research for their mobile apps.
However, there are some standard practices and key components of mobile app market research that can be followed by every mobile app owner, developer, publisher, or marketer. Go through the suggestions listed below and execute your app research like a pro:
Define clear parameters and objectives
It is important to have a clear purpose for your research initiative. Set clear parameters based on your research goals and the nature of the business. This will help you move ahead in the right direction and make the most of your efforts. Some standard parameters and objectives that you can follow are as listed here:
- Market insights: Demand for the app, product gaps, market trends, emerging technologies, etc.
- Competitors: Existing solutions, strengths and weaknesses, success and failures, market reach, and more.
- Target audience: Demographics, expectations, pain points, preferences, app usage habits, etc.
- Logistics: Budget allocation, funding, development methods, resource acquisition, infrastructural requirements, timeline, and so on.
- Monetization: Business models, revenue projections, monetization strategies, etc.
Suggested Read: Mobile app monetization: The ultimate guide to monetizing mobile apps
Identify relevant methods and participants
Once you have defined your key parameters and objectives, you can proceed to list the relevant methods and platforms you plan to use for your research. Additionally, you should also identify the participants you want to incorporate into your research.
Whether you want to conduct primary research or is secondary research enough? Where will you find your sample audience? Which stakeholders will be involved in the process? Find answers to such questions and then define the channels and tools you want to use for your study.
Apply user-friendly research methodologies and make it easier for participants to get invested in the process and give their feedback. Design interactive interfaces when creating forms and feedback channels. Do not overburden or bore the participants with questions. Make the process seamless and engaging and collect meaningful data.
Carry out a SWOT analysis
SWOT analysis is one of the most preferred methods of research and analysis among businesses of all kinds. You can carry out a SWOT analysis for your own or your competitor’s business as discussed below:
- Identify the Strengths: Which are the most successful apps in your niche? What separates your app from the existing solutions? What is your product’s core strength? What is its Unique Selling Proposition? Find answers to questions like these and underline your strong points and assets that are likely to give you the most benefit in the long run. Work on amplifying these assets and publicizing them.
- Work on the Weaknesses: Learn from your competitors’ weaknesses and failures as well as identify your own. It could be a feature that your competitors offer, and you don’t, or the lack of budget and resources, or something else. Whatever it is, work on it and resolve it. If it cannot be addressed instantly, compensate it with some other offering or by working on strengthening other aspects of your app.
- Grab the Opportunities: Do not wait for the post-launch response to identify opportunities for your app’s growth. Be on the lookout for new opportunities and grab them as soon as you can. For example, if a competitor app is failing to cater to a specific demand of customers, you can take this as a challenge and turn it into an opportunity. Offer that in your app and get your competitor’s traffic to migrate to your app.
- Prepare for the Threats: Every business faces underlying threats that sometimes remain beyond their control. For example, your app could get rejected on the app stores in the first go, a competitor may launch a similar app, government regulatory policies may cause hindrances or delays in app launch, and so on. Whatever the threat, do not get overwhelmed and work to overcome it.
Whether you are turning a website into an app, building a PWA (Progressive Web App), or creating an app from scratch, analyzing where you stand is important to get a strong head start and make viable decisions for your business.
Use focus groups and conduct interviews
As discussed above, primary research is one of the best methods of gathering reliable data. For this, you can use your existing resources to analyze the information at hand. For instance, get in touch with your website customers to give their opinion on how likely they are to install your app, what features they would like in the app, and so on.
Else, you can also organize interviews with people in person or remotely and ask them about their preferences. Remember, your goal is not just to reach the existing traffic but to capture the attention of potential and new customers as well. Plan interviews and surveys accordingly and gather the input provided by the participants.
You can also create an MVP (Minimum Viable Product) or prototype of your app to onboard people in focus groups and get their feedback on the design, look, feel, functionality, and overall appeal of the app. Establish proper channels to collect their review and testimonials and use them to your advantage.
Analyze your findings and measure their impact
It is important to collect, analyze, and document actionable data. However, just using that data once or sitting on it for ages is not the wisest move. It is important to understand that research is not just a predecessor to the process of mobile app development. It is an iterative process.
Once you have collected your findings, you should go on to process them. Brainstorm the data with your team and take the opinions of your colleagues, clients, and other stakeholders. Execute processes based on your findings and measure their impact and effect on the overall process of app development.
Go on to set a timeline or schedule for research and studies as the app grows. For example, once it is launched, you can start documenting its performance metrics and collect user reviews and ratings. Optimize your app store listings and implement listening tools across various platforms. Keep gathering relevant data and keep an eye out for new developments and trends.
Suggested Read: All you need to know about mobile app analytics & user data collection
Tools for mobile app development research
There are several research and data tools and software available in the market that can make your job easier and more streamlined. While you can use your own platforms to collect data and insights, you can also harness these tools to collect actionable data. Some of these tools are as follows:
Data.ai
Data.ai, formerly known as App Annie, is a popular app intelligence platform. It was essentially launched as an advertising analytics solution but has evolved to become a full-blown app data and analytics platform. It allows app owners to assess market trends and their own data side by side. It empowers app owners by offering solutions related to app store analytics, advertising intelligence, market data, and competitor analysis.
SurveyMonkey
As evident by its name, SurveyMonkey is a popular tool that enables you to conduct online surveys. It minimizes and automates the steps required to create actionable and insightful survey forms and questionnaires. It is an amazing tool for businesses that want to collect primary data while following the standard practices of surveys and data collection. It helps you comprehend the sentiment of your customers and stakeholders and get an empirical understanding of the same.
Think with Google
Think with Google is an amazing tool for all kinds of market research. It can help you understand the trends of the industry, technology trends, popular practices, popular searches within a niche, consumer behavior, and so on. It gives you in-depth insights across a range of topics. Its integration with AI makes the platform more dynamic and useful for the ever-changing mobile app industry. You can use the platform to predict the emerging trends of the industry and align your goals accordingly.
Suggested Read: Top 23 Mobile App Analytics Tools – A Comprehensive Break Down
These were some of the most popular tools for mobile app market research. Other honorable mentions may include platforms like Statista: For obtaining statistical data in the form of graphs and reports; Make My Persona; HubSpot tool for generating user personas; AnswerThePublic: Keyword research and planner tool; and so on.
Other than that, you can also use online data banks, market research services, online listening tools, demographic segmentation and studies, data analysis and reporting tools, keyword research and planner tools, and so on. Use a combination of services and tools and get the best results.
Bonus: Some AppMySite resources that can help you with app market research
AppMySite aims to help every individual realize their dream of app development without any constraints, limitations, or setbacks. Other than offering a free no-code app maker that simplifies app development like no other, AppMySite also offers a pool of resources for those who want to learn about app building, marketing, research, and so on.
Here are some of our blog resources that can help you with your mobile app market research initiative:
- Statistical overview of the mobile app market: Top 75+ mobile app statistics – Market size & usage
- Stats highlighting the importance of apps for your business: 10 statistics that show why you should create an app for your business
- Statistical overview of the Android and iOS market: Android vs iOS: Mobile Operating System market share statistics (Updated 2024)
- Android vs iOS user behavior comparison: Android vs iOS users: A detailed behavioral comparison
- Mobile app development cost and budget guide: Mobile app development costs: How much does it cost to create an app?
- Mobile app development timeline guide: Mobile app development timeline: How long does it take to build an app?
From the distribution of the Android and iOS ecosystem to user behavior and notable app usage trends, the blogs above contain relevant information that can aid your research process. Explore the topics that interest you and learn more about the mobile app industry.
In conclusion
This was our elaborate and extensive guide on mobile app market research. Use it as the roadmap to your research initiatives and compile meaningful and actionable data for your business. Create an app that resonates with your audience and stakeholders, and ensure infinite success in terms of engagement, revenue, retention, and popularity.
Once you have aced this step you can go on to make and shape your app. You can follow our extensive guide on how to create an app and develop a responsive and aesthetic app for your business. Get end-to-end guidance and learn about the different facets of mobile app planning, development, launch, and marketing.
Frequently asked questions
What do you mean by mobile app market research?
Mobile app market research is the process of gathering, analyzing, and interpreting data and insights related to the mobile app industry and its related facets. From hard facts and empirical numbers to a subjective understanding, research can be used to gather all kinds of information. There are many popular research methodologies that businesses and developers can use to study the potential market before launching or scaling their mobile apps.
Why should I do market research before app development?
While research should be an ongoing process for any business, studying the market before launching an app can help you get a strong head start, make viable decisions for your app, and eliminate the room for errors and loss of resources. You must conduct extensive research before app development as it helps you stay on the right track, identify opportunities and threats, optimize your resource usage, and ensure the best output.
How to collect data for mobile app market research?
There are many ways to collect data for mobile app market research and you can choose the methods that align with your needs and goals. You can conduct primary research and use surveys and interviews to collect insights from a group of people. For this, you can create user personas of your targeted audience and find people that fit the criteria. Additionally, you can also conduct secondary research and use existing reports, research findings, articles, white papers, industry reports, etc., to gather empirical data. Moreover, you can also use tools that help with app research and analytics.
What are some online survey tools for app development market research?
There are many online tools that you can use to conduct surveys and studies for your mobile app market research. This includes popular platforms such as Google Forms, SurveyMonkey, Typeform, Jotform, Qualtrics, Zoho Survey, and so on. Additionally, you can also use analytics tools like Mixpanel, Firebase, Amplitude, Google Analytics, etc., to gather and process significant insights and data related to your mobile app. Find a tool that suits your budget and goals and work with it consistently to collect critical data.
How to do mobile app market research remotely?
The best way to conduct mobile app market research remotely is to use online tools and incentivize people to participate in your research initiatives. For example, you can use online survey tools to get people to fill in questionnaires and drop feedback about a product. You can use tools like AppMySite to create an app prototype and invite people to collaborate on your project and test your app’s look and feel. You can then get the members to drop feedback about your app and enhance it accordingly. Moreover, you can organize webinars or online interviews or set up forums using digital channels. Else, simply use third-party data to gather data and insights.
What to do after mobile app market research?
Once you have all the data, you can start processing it and extracting information that matters for your business. Make sure that the teams associated with your app development project have access to necessary insights and that the findings are incorporated into the journey. Remember, research is a consistent process so keep the information flowing in and set up proper channels for the same. Once all the information is processed, you can proceed to find a suitable app development platform and start developing your mobile app.