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Push notifications: 5 mistakes to avoid

Push notifications have become an indispensable part of any marketing and communication strategy. Almost every online business is using push notifications to connect with customers, engage them and inspire them to convert and stay.

If you are planning on launching a campaign of your own, we have a complete guide on push notifications that can help you get started and make the best of it. You can send push notifications to your website visitors or app users and increase your traction.

However, when running push notification campaigns consistently, you must avoid some mistakes. These mistakes are fairly common but hazardous for any business. They can cause user frustration and force customers to opt-out of notifications or even abandon your brand completely.

So, go through the list of the most common mistakes that could be affecting your push notification strategy. Get solutions to those mistakes and design flawless push notification campaigns. Increase your engagement and conversion rate and grow your business beyond limits.

Five common mistakes to avoid when sending push notifications

Sending push notifications is important and beneficial. However, a flawed strategy can do more harm than good. Here are some of the most common mistakes that people make when sending push notifications:

#1. Using notifications to replace emails

Push notifications are a tool for broadcasting your messages instantly in a concise manner. They are not a replacement for emails or for any other marketing tool for that matter. While you can notify users about most of the events using push messages, some things are best when communicated through other formats like emails, advertisements, etc.

For instance, you can use push notifications to send a reminder about an upcoming appointment, but a message that needs detailing should be sent using emails. Make sure that your messages have a specific purpose and are designed accurately. Use fewer words and include engaging phrases that grab the attention of your users and inspire them to launch the app or open a specific page.

#2. Not segmenting and personalizing

Poor targeting and generalization are the worst mistakes that you can make when sending out notifications. Remember, one size does not fit all, and one strategy does not impress all. Do not send the same static messages to all the users without taking customer type, behavior, and journey into account. Instead, practice segmentation and customize your messages accordingly.

You can divide your audience based on the type of device or operating system they use (Android or iOS), their location and demographic details, sociocultural and financial backgrounds, their progress in the funnel, past behavior as a customer, etc. It is best to trigger and customize push notifications based on the activity and interests of the targeted customer base.

#3. Not fixing a frequency or time

Nobody wants to wake up to the incessant beeping of their devices just to find out that your brand is running a discount campaign or that a coupon they can avail is expiring. Badly timed and non-stop notifications are a buzz kill. They can cause users to opt-out, unsubscribe and even uninstall an app or abandon a website. It can clearly be hazardous.

On the other hand, researching the market and customers can help you with scheduling your messages at appropriate hours. Sending notifications in the right frequency at fixed or well-timed intervals can make the impact stronger and increase the efficacy of your messages. Additionally, you can also resort to moment marketing and send messages that matter to users during that time.

#4. Not including a clear call to action

The advantage of push notifications is that it helps overcome the challenge of shortened attention span of users as it helps with clear and concise messaging. This purpose gets defeated when you bury your call to action or the most significant part of the message under 20 odd phrases or flashy visuals. It can cause users to miss the CTA button or URL completely.

Therefore, make a strategic decision when choosing your CTA and keep it user-centric instead of using it to push your product or service. Do not ask the users to take too many actions and avoid using vague phrases and terms. Instead, use precise, popular, and universal phrases like “Buy Now”, “Open App”, “Subscribe”, etc. Make the message crisp and clear and highlight the CTA button.

#5. Not tracking performance and metrics 

Data plays a significant role in determining the success of your campaigns. You should not only use insights to design and customize the messages, but also track the performance of messages in terms of key metrics. This could include the opt-in and opt-out rate, delivery and click-through rate, customer retention rate, fluctuations in conversions and revenue, and more.

Do not make the mistake of relentlessly sending out notifications without measuring their impact. Zoom in on key data points as well as measure the overall effect of the push notification campaigns on your business. Use the information to strategize and improvise your future campaigns and make data-backed decisions for your business and marketing endeavors.

These are the most common mistakes that you should avoid at all costs when sending push notifications. It is best to A/B test your messages and iron out any creases or flaws. Make each campaign more powerful and drive better results for your business. You can check out our list of best push notification services and tools in 2023 and pick one that aligns with your goals.

Launch a push notification-enabled app with AppMySite

Mobile app push notifications have proven to be more powerful than web and desktop notifications. Therefore, launching an app and targeting the app users with mobile push notifications can expedite your goals and increase the efficacy of your push notification campaigns.

If you do not know where to start, go with AppMySite. Here, you do not need any coding skill or additional budget and resources for enabling the push notification feature in your app. AppMySite’s no-code app builder powers you to make your own app in minutes and enables features like push notification, monetization, chat, and more, for free.

In fact, it is extremely easy to set up, schedule, send and manage push notifications as everything can be managed under one unified dashboard of the app builder. So, go ahead and build your app now. Publish it on Google Play and Apple App Store and start engaging your users with push notifications. Launch flawless push notification campaigns and increase your profits.

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