While this article discusses the best Google AdMob alternatives, if you need help building a mobile app without coding, get started with AppMySite now.
Google AdMob remains one of the most widely used platforms for mobile app advertising and monetization. It offers a robust infrastructure, a massive advertiser network, and seamless integration with other Google products. However, itโs not the only solution available today.
The mobile advertising landscape has evolved, and app developers now have access to multiple alternatives that offer flexible revenue models, competitive payouts, and diverse ad formats. Whether youโre optimizing existing revenue streams or exploring new monetization opportunities, understanding your options is essential.
This guide breaks down the best AdMob alternatives for mobile app monetization, explaining how each platform compares, what makes it unique, and which use cases it best serves.
Why consider AdMob alternatives
AdMobโs reach and reliability are undisputed, but itโs not without limitations. Developers often seek alternatives to address specific goals, such as:
- Access to better eCPMs and regional fill rates
- Lower payout thresholds or faster payment cycles
- More transparency in revenue sharing
- Support for additional ad formats or mediation flexibility
- Reduced dependency on Googleโs ecosystem
Exploring alternative platforms allows publishers to diversify income sources and mitigate risks associated with relying on a single ad network.
Read: The best mobile ad networks to monetize your app
Top AdMob alternatives for app monetization
Meta Audience Network
Meta Audience Network, previously known as Facebook Audience Network, connects publishers with Metaโs vast advertiser base. It supports a range of ad formats including native, interstitial, banner, and rewarded video ads.
Revenue is primarily calculated using CPM (Cost Per Thousand Impressions), and Meta enables automated bidding for fair and competitive payouts. Developers can either integrate the SDK directly or manage placements through Metaโs Monetization Manager.
Audience Networkโs targeting precision โ powered by Metaโs deep user data โ makes it one of the most effective platforms for audience-based advertising. Payments are processed monthly with a minimum payout threshold of USD 100.
Ideal for: Apps with strong social engagement or those seeking advanced targeting capabilities.
Amazon Publisher Services (APS)
Amazon Publisher Services offers a suite of tools for in-app advertising, focusing on transparency and automation. It provides three key solutions for publishers:
- Transparent Ad Marketplace (TAM) for enterprise-level publishers
- Unified Ad Marketplace (UAM) for small and mid-sized publishers
- Connections Marketplace for managing vendor partnerships
APS uses a server-to-server header bidding model, allowing advertisers to compete for placements simultaneously โ maximizing revenue beyond traditional waterfall systems.
There are no setup fees, and Amazonโs analytics tools provide detailed insights into performance and demand partners.
Ideal for: Developers seeking automation, transparency, and integration within the Amazon ecosystem.
ironSource
ironSource, now part of Unity Technologies, is a comprehensive app monetization and mediation platform. It connects publishers to a large inventory of premium ad networks through real-time bidding and waterfall mechanisms.
Key advantages include:
- Advanced mediation with over 15 integrated ad networks
- Deep analytics and A/B testing tools
- Support for multiple ad formats including video, interstitial, and playable ads
ironSource focuses heavily on gaming and interactive experiences, offering one of the highest fill rates in Tier 1 markets.
Ideal for: Game developers and publishers seeking scalable video ad solutions.
MAX by AppLovin
MAX by AppLovin is a high-performance monetization platform designed for developers and agencies that prioritize automation and transparency. It supports a wide variety of ad formats โ from rewarded videos to rich media ads โ and provides advanced reporting and optimization tools.
Key highlights include:
- Support for over 25 SDK networks and 20+ bidders
- Comprehensive A/B testing and cohort reporting
- Customizable waterfalls and real-time analytics
MAX requires no minimum traffic, making it suitable for both independent developers and established publishers.
Ideal for: Developers seeking full control and visibility across multiple ad sources.
Smaato
Smaato, a Verve Group platform, is known for its intelligent ad exchange and global demand network. Its SPX (Smaato Publisher Platform) enables real-time bidding, allowing publishers to maximize their ad inventory value dynamically.
The platform supports all major ad formats โ including video, rewarded, and interactive ads โ and offers robust tools for targeting, privacy compliance, and fraud prevention.
It also allows publishers to leverage their first-party data, making it a solid choice for teams managing multiple monetization streams.
Ideal for: Enterprises and agencies needing granular control and global reach.
Start.io
Start.io (formerly StartApp) simplifies app monetization for small and medium publishers. It offers access to premium ad campaigns, contextual targeting, and detailed performance reports.
The platformโs SDK supports Android, iOS, and hybrid frameworks like Unity, Cordova, and Marmalade. Ads are available in multiple formats, including native, video, and rich media.
Start.io also offers a free consumer insights hub for publishers to analyze user behavior and refine ad strategies.
Ideal for: Developers seeking a simple, transparent platform that balances user experience with monetization.
InMobi
InMobi is one of the worldโs largest independent mobile ad networks, offering a wide inventory of premium advertisers and formats like native, rewarded video, carousel, and interstitial ads.
Its standout feature is audience segmentation, which allows publishers to define granular targeting based on carrier, location, device type, and more. The UnifID solution helps overcome restrictions around advertising identifiers, ensuring compliance and effective targeting.
InMobiโs SDK is lightweight, and the platform supports more than 200 demand-side platforms (DSPs), enabling high fill rates and performance consistency across regions.
Ideal for: Publishers focused on scalability and global reach, including Tier 2 and emerging markets.
Appodeal
Appodeal simplifies the monetization process through automated mediation. Its SDK connects to over 70 ad networks and uses hybrid bidding to optimize revenue.
The platformโs automation features โ including fraud detection, user acquisition optimization, and growth analytics โ make it one of the most intelligent mediation platforms available.
Appodeal only earns revenue when publishers exceed their baseline performance, aligning incentives for growth.
Ideal for: Publishers who prefer hands-free optimization and profit-based mediation models.
Epom Apps
Epom Apps combines AI and automation to optimize app monetization. Its algorithmic mediation ensures that the highest-value and most relevant ads are served to each user.
The platform claims up to a 98 percent fill rate, supports all major ad formats, and integrates with over 25 demand partners. It also includes real-time analytics and an easy onboarding process for developers.
Ideal for: Teams seeking an AI-driven approach to maximize ad revenue efficiently.
Leadbolt
Leadbolt is an Australia-based mobile advertising platform offering solutions for both user acquisition and in-app monetization. It supports multiple ad formats โ including video, native, and interstitial ads โ and monetization models such as CPM, CPC, CPI, and CPV.
Leadbolt allows precise targeting based on demographics, device, interests, and location. It also supports blockchain-powered programmatic ads, making it one of the more innovative players in the market.
Ideal for: Independent developers and smaller publishers seeking flexibility and creative monetization options.
Choosing the right AdMob alternative
The best alternative depends on your appโs category, traffic geography, and monetization goals.
For example:
- Gaming apps benefit most from platforms like ironSource or MAX.
- Content and media apps perform well on Smaato and InMobi.
- Smaller apps may find Start.io or Leadbolt more accessible.
- Developers seeking automation should explore Epom Apps or Appodeal.
Diversification is key. Combining two or more networks through mediation often produces the best results in terms of both revenue and stability.
Building monetizable apps with AppMySite
Before you can monetize, you need a great app. AppMySite makes it effortless to create Android and iOS apps that are fully compatible with top monetization platforms.
Using its no-code interface, you can design, customize, and launch apps in minutes. AppMySite also enables easy integration with ad networks, push notifications, and analytics โ giving you everything you need to create, manage, and grow your app business.
Start building your app today with AppMySite and unlock new monetization opportunities across global ad networks.
Frequently asked questions
What is mobile app monetization?
Itโs the process of generating revenue through mobile apps using ads, subscriptions, in-app purchases, or partnerships.
Why should I look for AdMob alternatives?
Alternatives may offer better eCPMs, faster payments, different ad formats, or improved mediation control. Diversifying ad networks can also increase revenue stability.
Which AdMob alternative pays the most?
Platforms like InMobi, ironSource, and AppLovinโs MAX are known for competitive payouts, though performance varies by audience and region.
Can I use multiple ad networks at once?
Yes. Mediation platforms like Appodeal and MAX make it easy to manage multiple networks and optimize performance automatically.
Do I need coding knowledge to monetize my app?
No. Tools like AppMySite allow you to build and monetize apps without writing code. You can integrate ad SDKs or mediation platforms easily through their dashboard.