Elevate your online supermarket business with a mobile app

Humankind has always been ravenous for success and growth. Our need for ease and comfort has led to many advancements. Technology has scaled hand-in-hand with material progress and is constantly evolving in every dimension.

Mobile apps have been one such gift of technology that is surpassing others. It ensures ease and drives immense success for businesses. Mobile apps are constantly evolving and especially aiding e-commerce businesses. This has led to the emergence of the new term m-commerce or mobile commerce which is empowering many niches.

For instance, online supermarket businesses have gained a considerable edge and popularity recently. Supermarket owners are harnessing resources like websites and mobile apps to reach their customers online and ensure absolute success.

If you own an online supermarket business or are planning to launch one, you are at the right place. In this article, we will discuss the wonders of a mobile app and tell you how you can convert your website into an app. Stay tuned!

The evolution of online supermarket business

In recent times, there has been a sudden surge in the e-commerce sphere. This has also affected the grocery and supermarket businesses that run online. People are swarming to online supermarkets and in-stores as it is their one-stop solution for all requirements.

Morgan Stanley, a research and data entity, prophesied a few years ago that online grocery businesses will see a rise like never before. The prophecy has turned true and with an increasing number of online buyers, your online supermarket now has ample scope of success.

While brands are still offering websites, they are aggressively pushing apps. Instant delivery, same-day delivery, grocery delivery, supermarket aggregators, and more – endless app options and niches have emerged in this sector. Moreover, statistics show that 51 percent of smartphone users are likely to use a brand’s app when shopping online.

Thus, supermarket app development becomes a mandatory consideration for every retailer building an online presence. You must harness the growing potential of the market to the fullest, and mobile apps have emerged as a viable and reliable tool for doing that. 

What changes with mobile apps?

Today, fewer people want to go out and shop, or even rummage through multiple websites. Apps become the default savior in this case and benefit both, the seller and the customer. Buying, selling, and marketing all become easier with apps due to more interactive, effective, and direct communication.

As a supermarket or convenience store owner, you might be giving people all they want under one roof. By complementing your store with an app, you can expand the customer base, enhance brand visibility, give more ease to customers and hence sell more ultimately. 

As per a survey of 1,000 US consumers, it was found that more than half (53 percent) of customers are more likely to shop with a grocer that has an app. The same survey found that grocery apps are being used for more than just placing orders. 73 percent of customers were using mobile grocery apps to verify in-stock items before shopping in person. 

These numbers further underline the necessity of an app for your supermarket business. Moreover, when you give the ease of apps to your users, your brand earns a distinct space on buyers’ phones and you get more loyal customers. Unlike websites, your customers keep returning for more, only to you.

Top development trends and features for your supermarket app

If you are aiming for roundabout success and growth, only building an app is not enough. It is important to keep a tab on the ongoing developments in the industry and include features that are trending.

Read and discover the key ingredients of online popularity. Keep the following points and features in mind as you build your app:

Personalized design and navigation

User interface and user experience go hand-in-hand. Make sure that your app is attractive, engaging, and easy to sign up and use. Build an amazing interface for a great user experience. Such apps keep customers tied to the brand and compel them to come back for more.

If you are opting for no-code app development tools, go with an app builder that allows you to personalize the look and feel of your app screens. Make sure that the designs, landing pages, icons, action buttons, and pages are all easy on the senses and reflect your brand identity. It should also align with your website’s design and content.

Easy search and filtering

Your customers deserve convenience and ease. Thus, the categorization of products should be done smartly to make searching, sorting, and filtering easy. Sync your website’s products and pages with the app and offer a seamless and consistent experience across channels.

You can add multiple menus to make it easier for users to discover what they want. The layout should inspire and motivate users to browse and try out more products and increase their cart size. Implement the same and pave the way for higher conversions.

Seamless checkout and payment

Shopping on your app should be like therapy for your users. The cart should be dynamic and be able to hold countless products. Do not overcomplicate the checkout and payment process by adding too many steps.

Integrate multiple payment gateways and make check-out smooth. Make it easy for your users to apply discounts and coupons, calculate taxes, generate invoices, and redeem loyalty points. All-in-all, simplify and fast-track the process to get more traction.

Direct communication and marketing

Focus on other aspects of your app that go beyond selling and buying. The app should also facilitate easy communication with your users as it is one of the most important aspects of success.

Send push notifications to keep your customers informed and engaged with promotions, offers, sales, and discounts. Implement in-app chat to offer instant support. Additionally, you can also collect usage data to make informed business and marketing decisions and bolster your app’s growth.

Tomorrow never comes. Build your app today

This is the best time to build an app for your business as it has become affordable and convenient with DIY app builder tools like AppMySite. It is the easiest app development solution as it enables you to design, develop, and deploy your app in a completely code-free environment.

Whether you want to turn your WooCommerce site to app, or any other CMS to app, or even build an app from scratch, AppMySite has you covered. Sign up today and build any type of supermarket or convenience store app for your business. Go from idea to app in minutes and grow your business like never before.