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How to start a social media website in 2024?

Social media platforms have become all mighty and powerful in today’s age. From individuals to brands, networking platforms are empowering one and all. If you are planning to create a social media website, you are headed on the right track.

The temptation to tap into the power of online social networks is all-pervading, and entrepreneurs and aspiring innovators are openly embracing it. In this article, we will discuss with you the essential steps and criteria for developing your social media website. Keep reading to learn more.

Suggested Read: Unique social media app development ideas

In this blog

  1. Why is social media so popular?
  2. Reasons to invest in social media development
  3. How to create a social media website? A step-by-step guide
  1. Frequently Asked Questions

Why is social media so popular?

Most popular social networks worldwide as of January 2024, ranked by number of monthly active users


Facebook alone has more than three billion monthly active users. YouTube, WhatsApp, and Instagram follow its lead with more than two billion monthly active users. Evidently, almost every popular social media platform garners huge traffic.

But why do so many people flock to social media platforms? What is the purpose of such platforms? What makes them so dominant and powerful? Before creating a social media website, it is essential to understand what role social media plays in our lives. Let us explore the same:

Boosts local and global connectivity

Social media enables users to build meaningful connections and stay in touch with their near and dear ones. Not just individual relationships, social media has also changed the way we do business and interact with brands. From connecting with domestic businesses and organizations to exploring global brands and enterprises, networking platforms facilitate everything.

Offers a platform for ideas, art, and passion

One of the biggest advantages of social media platforms is that it enables people to get heard. From expressing opinions to showcasing talents and sharing ideas, networking platforms have emerged as the biggest stage for the display of craft, passion, and interests. As a result, more people can find their voice and voice their opinions. Additionally, it also empowers community building and collaboration.

Increases brand visibility and engagement

Over the years, social media has become instrumental in boosting visibility and engagement for businesses. From Facebook to YouTube, almost every platform now offers specialized tools for brands, businesses, and professional creators. There are abundant examples of homegrown brands and small businesses scaling and making their mark by leveraging the power of social media.

Reasons to invest in social media development

It is fair to wonder if you really need a social media platform of your own amidst a myriad of options already available in the market. However, the existence and popularity of Facebook never stopped other platforms from emerging and creating their own unique space in the realm. Thus, you can do the same.

Here are the key reasons and merits of building your own social media platform:

Massive audience reach

There is enough data to highlight the growing prominence and colossal reach of social media platforms. As of January 2024, there were 5.35 billion internet users around the globe, which is 66.2 percent of the global population. Of this total, 5.04 billion, or 62.3 percent of the world’s population, were social media users. These numbers provide a clear picture of the enormous reach potential of social media platforms. You can create a website and tap into this human resource pool.

Unlimited control and authority

Every existing social media platform has its own set of rules, regulations, and operating procedures. They control your existence on these platforms, and you are compelled to oblige them. However, when you create a social media website of your own, you get complete authority over the platform. You can work without restrictions and limitations and only integrate features that really matter to your business and audience.

Increased brand awareness

Other social media platforms are populated with unlimited brands and their channels. However, when you create your own social media platform, you can get rid of the clutter, and get undivided attention from your targeted users. This enables you to unlock new and better business opportunities and increase awareness about your brand. It increases your brand recall value and customer engagement.

Infinite monetization opportunities

Meta Platforms Inc, Tencent, Microsoft, and Alphabet are some of the biggest companies in the world that own social media platforms. Most of the revenue these companies generate comes from selling advertising space on their social media platforms. Creating a social media platform unlocks many monetization and revenue opportunities and powers your business to bloom and grow beyond limits.

Infographic on how to make money through your social media website and app

How to create a social media website? A step-by-step guide

Building a social networking site is a complicated and intricate process. It involves in-depth research and planning, assembling the right resources and tools, careful implementation, and rigorous testing.

From framing a concept to translating the validated idea into a website, every stage of the process requires thorough attention to detail and an in-depth understanding of the industry dynamics. You can follow the steps discussed below and streamline your development process.

Step 1: Validate your idea and niche

Is my social media website idea unique? Is there a demand for the idea? Are there similar websites that have succeeded/failed? What caused their success/failure? How will my website stand apart from the competitors? What niche should I target? What are the problems that I can solve? What are the logistics involved in the process?

Start with validating your idea for a social media website and app and finding answers to these questions. It will help you find a suitable market for your product and move ahead in the right direction. Validating your idea will also boost your confidence and help you stay persistent in your efforts and execution.

Step 2: Conduct in-depth research

Detailed research is the cornerstone of any project. Once you have recognized an unoccupied niche, you can proceed to work on other aspects of research, study, analysis, and planning. Finalize a unique name for your platform and get feedback on the same. Next, identify your targeted audience and demography. Also outline the core purpose and features of your website and then proceed to other segments.

You can conduct your own surveys and interviews or use existing data and resources on user behavior, preferences, and more such topics. Use the insights to make data-backed decisions for your business and determine monetization strategies. It will help you assemble suitable resources and create a social media platform that attracts meaningful engagement.

Step 3: Find the right development tools

Finding the right development platform and technology stack is critical to your social media website development journey. You can go with WordPress as it is the biggest and widely trusted website development platform. It has plugins like BuddyPress that are specially designed to streamline and simplify social web development.

AppMySite is another popular WordPress plugin that enables you to turn your WordPress website into an app. You can use these tools and technologies to develop your social website and app. Pick the ones that align with your goals and can power your project without burdening you with constraints like long delivery timelines, hefty budgets, and so on.

Step 4: Develop and test your site

Once you have finalized your tech stack, you can go on to design and develop your website. You can choose to hire experts at this stage or do it by yourself. Remember, the latter option requires technical knowledge or the support of no-code software builder platforms. Start with creating basic frameworks and prototypes of the actual design.

Ace the UI/UX and then proceed to develop back-end functionalities and the front-end website. Backend management deals with configuring API integrations, user authentication, content management, data storage, and so on. Whereas the front end is the part of the website that will remain accessible to your users. Develop the website and integrate design components and features of your choice.

Step 5: Launch and promote your website

Once your website is fully developed, you can test it thoroughly and then prepare for launch. You will need a hosting infrastructure that will support the functioning of the website. Find a reliable hosting partner and choose from options like managed or shared hosting. Go on to configure important components like domain, SSL certificate installation, CDN (Content Delivery Networks), backup and security, and so on.

Once your website is fully ready, configured, and tested, you can go on to launch it. Make an event out of it and generate audience interest before the launch. Once your website is live, start promoting it on various media and marketing channels like other social media platforms, emails, notifications, and so on. Use SEO and marketing techniques to ensure visibility and engagement.

Bonus Tip: Monetize your website and build an app

As soon as your website is live, start collecting customer insights and feedback. Monitor the performance of your website and collect data points. Use the data to make changes to your website and enhance its features and functionalities. Ensure regular support and maintenance and offer a super smooth browsing experience to your users.

Go on to explore the monetization and growth strategies and scale your website accordingly. As mobile apps are ruling everywhere, you can also consider developing a social media and networking app. Create your own app with a no-code app builder like AppMySite and run it in sync with your social media website. Offer a consistent experience to users across platforms and grow your business.  

AppMySite’s no-code social media app builder


The omnipresence and popularity of social media are the result of its ability to boost connections, stimulate community participation, and increase the credibility of brands. It has emerged as a powerful tool for humankind and there is enough room for innovative businesses and startups that are centered around its core ideas.

However, creating a social media site demands meticulous planning and robust strategies and execution to meet the changing demands of the market and users. Additionally, you must think of complementing your social media website with an app as a web platform alone does not suffice the demands and needs of the customers in the contemporary world.

So, go all guns blazing and create an aesthetic and highly functional website and app. If you are a beginner, you can first create a website and then go from web to app with AppMySite’s free no-code app creator. Launch your own social networking business and ride the waves. Scale your networking business and enjoy unprecedented success and growth.

Frequently Asked Questions

What are the factors that affect the cost and timeline of social media web development?

Here is the list of major factors that affect the social media web development cost and timeline

  • Complexity of design, features, and functionalities
  • Scale of content creation and management
  • Development method and tech stack
  • Testing and quality assurance initiatives
  • Scalability and customization requirements
  • Cost of obtaining compliance certifications
  • Project management and maintenance costs

What are the two major components of social media web development?

The two major components of any social media web development are front-end and back-end development. Front-end development includes developing a website interface that will be visible to users. For example: Web pages, Content Feed, Menus, Buttons, Forms, etc. Back-end development refers to server-side development that involves maintaining the database, data processing, content management, user authentication, and so on.

What are the important features that a social media website should have?

The exact list of features depends upon the core purpose and scope of the website. Here is a list of some generic but important features that you should consider for your social media website:

  • Secure onboarding and authorization features for accessing the website.
  • User profile creation, management, edits, and maintenance.
  • Search functionality for exploring the desired or trending content.
  • Feed where users can view and interact with other people’s content.
  • Posts where users can share their content in the form of posts, text, photos, or videos.
  • Ability to interact with the posts of other users, businesses, brands, etc.
  • Chat option where users can communicate with other people on the platform.
  • Notifications to stay updated with the latest announcements and updates.
  • Analytics collection and reporting tools for data tracking and visualization.
  • Monetization options for showing ads in various formats and collecting revenue.


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