Technology is evolving like never before. If twenty years ago, someone told you that you could book a flight or hail a cab using a small handheld device, chances are, you wouldn’t have believed them. However, that has all changed now.
Mobile apps play a major role in this technological evolution and have revolutionized how businesses interact with users. This is why many businesses are going from website to app. Continue reading and find out why.
In this blog
- Align with evolving tech and changing consumer habits
- Leverage device features and offer a personalized experience
- Increase user engagement, retention, and revenue
Three reasons why every WordPress website should have an app
Here are the most obvious advantages you can unlock by converting your WordPress website into an app:
Align with evolving tech and changing consumer habits
Study after study has proven that people are much more likely to use an app regularly, as compared to a website on a browser. Statistically speaking, mobile users spend 90 percent of their time on mobile apps and just 10 percent of their time on mobile websites showing how consumers are getting more inclined towards mobile apps.
Moreover, in the year 2015, mobile traffic was at 31 percent. The mobile traffic share numbers are now above 55 percent, surpassing desktop computers (43 percent) and tablets (2 percent), as the most used device to access the internet.
These numbers tell us that a monumental shift is underway in the way people interact with technology and how they use it in their daily lives. Add to that the progress made by AI, better internet speed and penetration, data analytics, and other advancements, and what you get is a rapid personalization of services, especially on apps, which coincidentally is the second benefit in the list!
Leverage device features and offer a personalized experience
Apps on a mobile can be personalized according to individual choices. The design, the color schemes, the notifications, profile settings – everything can be altered by the end-user. This leads to a personalization of the experience, which keeps users hooked.
Furthermore, mobile apps are designed to leverage device features and collect information and data about their users like contact details, user engagement, location, shopping preferences, etc.
Apps then use this information to provide relevant, real-time, and user-specific information in the form of advertisements, suggestions, content recommendations, and more. As systems and tools become more intelligent, we can expect a greater customization of products and services being offered via apps.
Increase user engagement, retention, and revenue
Mobile apps are specially designed to provide users with a seamless experience. Added features, such as the ease of sending push notifications through mobile apps, have resulted in people interacting with apps much more effectively.
For instance, if we compare a static website that has been bookmarked on your browser with a dynamic shopping app that just sent you a notification about a huge discount that is valid until midnight – which one are you more likely to open in order to get information regarding the offer? Obviously, mobile notifications stand a better chance.
As technology is evolving further, the need to step outside the app environment to get a job done is getting reduced. Thus, users are spending more time within the app, leading to better engagement, user loyalty and retention, and even revenue. From developing an eCommerce app and selling goods to running mobile ads, you can use apps to your advantage in many ways and unlock several earning avenues.
How to make an app for your business?
Mobile apps have already altered the way we interact and use technology on a daily basis. As a matter of fact, several businesses opt for an ‘app-only’ model these days, wherein the mobile app is the biggest digital presence they have.
Thus, you can choose to build a standalone app from scratch with a free app builder like AppMySite that requires no coding. Additionally, the platform also offers solutions that let you convert your website into an app. The choice is yours.
Pick a product that suits your goals and create an app for your business without any hassle. Create a custom app or use your website as a base to build applications and save your valuable resources. Try out the platform now to know more.