Technology is evolving at a breakneck speed. If twenty years ago, someone told you that you’d be able to book a flight or hail a cab using a small handheld device, chances are, you wouldn’t have believed them. Mobile apps have been a major milestone in this technological evolution and have revolutionized the way businesses interact with users. In addition to loading much faster and being capable of working on an ‘offline’ mode, here are three critical reasons why every WordPress website should have an app:
1. Changing habits and interaction with tech
Study after study has proven that people are much more likely to use an app regularly, as compared to a website on a browser. If you want to be specific, nearly nine times more likely. More than 90% of the respondents of a survey said that they prefer to use an app from a website, even for the exact same purpose. These numbers tell us that a monumental shift is underway in the way people interact with technology and how they use it in their daily lives. Add to that the progress made by AI, internet speed and penetration, and data analytics, and what you get is a rapid personalization of services, which coincidentally is the second benefit in the list!
2. Personalized experience
Apps on a mobile can be personalized according to individual choices. The design, the colour schemes, the notifications, profile settings – everything can be altered by the end-user. This leads to a personalization of the experience, which keeps users hooked. Furthermore, mobile apps are designed to collect information and data about their users. In addition to capturing information like contact details, they can also gather user engagement, location, shopping preferences etc. Apps then use this information to provide relevant, real-time, and user-specific information in the form of advertisements, suggestions, and recommendations. As systems and tools become more intelligent to sift through user data, we can expect a greater customization of products and services being offered.
3. Better user engagement
Consider this: a typical mobile phone user spends 86% of their time on mobile apps, as compared to 14% on visiting websites. Mobile apps have been specially designed to provide users with a seamless experience. But, very importantly, the ease of sending notifications through mobile apps has resulted in people interacting with apps much more effectively. Compare a static website that has been bookmarked on your browser with a dynamic shopping app that just sent you a notification about a huge discount that is valid until midnight – which one are you more likely to open in order to get information regarding the offer? As technology evolves further, the need to step outside the app environment to get a job done will go down. For instance, the integration of chatbots with apps and Messenger has resulted in people spending more time within the app, chatting and asking queries, which was earlier done via call or email.
Mobile apps have already altered the way we interact and use technology on a daily basis. As a matter of fact, several businesses opt for an ‘app-only’ model these days, wherein the mobile app is the biggest digital presence they have. If you still need more reason to convert wordpress website to mobile app, get in touch with AppMySite and learn of the various other benefits that come when you convert your WordPress website into a mobile app.