Building a mobile app for your business is not enough. It is important that your introduce your app to the world and market it amongst your target audience.
According to a popular research, it has been estimated that mobile apps will cross $188.9 of revenue in 2020 through app downloads, ads and in-app purchases.
Read here to know more details on app statistics: Top 75 mobile app statistics – Market size & usage
To ensure you are not left behind in the competition, it is important to know the trends to promote your app. More importantly, if you dont’t have a mobile app yet, its time to start exploring options to build one. You can always go with a reliable mobile app builder to create your app.
We have compiled a summary of ideas that you can implement to promote your app.
1. Ensure you have a responsive website
A responsive website can downrightly help promote your mobile app. Besides dedicating a section of your app on your mobile website, introduce a pop up on every page of your website.
This pop up can indicate users that they can switch to your mobile app instantly. Link back your pop up to the app store for users to download your app.
2. Create a captivating app icon
You want your app to stand out in pool of a million other apps. A very effective method to outshine other apps is to design an appealing app icon.
In addition to creating an icon that user can relate to, ensure it is reflection of your brand image.
3. Add an informative description
Users that find your app on app stores through relevant searches, will want to know what your app does before they download it.
You have about 4,000 characters to describe your mobile app. It is important that you use the character limit appropriately and integrate keywords to rank well on app stores.
4. Include a demo video
As a part of publishing your app on any app store, incorporate a preview video of your app features and benefits.
Some of your potential users may prefer watching a video than reading through the app description. A graphical representation is more powerful than text.
5. Regularly add blogs
Write meaningful blogs every time you launch a new collection or introduce a new feature of your app. You can also use the blog page to create knowledge base for your users.
Keep your customers updated through your blogs. Alongside, promote your services and products on popular search engines through your posts.
6. Design a dedicated landing page
A landing page, also called the lead capture page is good technique to bring awareness among visitors that your launching your app.
Keep in mind that too much content or visuals may drive your potential users away. Keep it simple but still convey the message of your app.
7. Reach out to influencers
This is the newest tactics that bigger companies are approaching. Regardless of the industry you fall in, your target audience is sitting right there on social media.
Popular influencers can really help in promoting your brand among your potential customers. Besides having them promote your app on social media, you can also give them a section on your app to influence people to buy your products or services.
8. Make use of your social media
Posting your blogs on social media is enough. People see a thousand marketing posts everyday while browsing through their accounts.
Your content should be engaging and wise enough for people to participate. Use your creative instincts to create links that are worthy of getting clicks.
9. Encourage app users to post reviews
A part of your App Store Optimization is dedicated to reviews. Ask your customers to post positive reviews on your app. Reviews are a great medium for people to trust in your app.
The best time to ask customers to review your app is after they have successfully placed an order. You don’t want to have negative reviews or low rating for your app by requesting a customer at the wrong time.
10. Get in touch with tech bloggers
This a tough nut to crack. Not every tech blogger you come across will be willing to post a blog on your app.
Pitching in your story to tech bloggers may not be as easy as it sounds. However, giving up all hopes to be featured will be unfair. Contact all tech blogger and pitch them your ideas for guest blogging and keep your fingers crossed. Make sure you don’t stalk them.
11. Use forums to spread the word
Popular forums like Quora, Yahoo Answers and Disqus can help in marketing your app through common questions that a lot of people ask. You can leave your link in the answers to increase traffic from these forums.
12. Speak to popular writers
This goes back to one of the method that we discussed above. Besides getting in touch with tech bloggers to rate and review your app, you can also contact popular writers of your industry to create content for you. If you have a WordPress website, you can always ask them to post on your website. If you don’t have an app at all, convert your website to a full-blown app using a Wordpress Mobile App Builder.
Keep in mind that you don’t press them constantly. Drop in an email and sit tight.
13. Come up with interactive vlogs
In addition to posting blogs to market your mobile app, create engaging videos that relates to your mobile app. There is great possibility that your video ranks well on popular Search Engines to invite traffic.
14. Design teasers
Before launching your mobile app, you can create teasers to build excitement among visitors. This is a great of promoting your mobile app before its even launched.
15. Mention your apps in emails
Emails are an important aspect of a marketing strategy. If you don’t particularly want to publicise your app through specific emails, leave a remark on the footer of every email you send to your customers.
The emails for payment confirmation, query replies or customer support, should briefly feature the launch of your mobile app.
16. Indulge in guest commenting
We discussed how answering popular questions on reputed forums can help in marketing your app. In the same light, you can leave comments as guest on answers that may be valuable to your direct customers.
This may be a non-promotional activity, but ultimately build you reputation as an expert in your niche.
17. Focus on customer retention
The rule for customer loyalty is based on retention than acquisition. It is important that you convince your existing customer to download your app before you reach out to a new audience.
18. Request feedback from customer
As a part of asking your customer to review your app, also initiate a process to ask customers if there is something that can be improvised on the app.
Not only will you be able to enhance your app but also give an impression to the customer that you care.
19. Offer excellent customer support
Devote a portion of your time in offering support to your customers. Personalised support is a very important aspect of keeping your customers hooked on your app.
20. Identify the pain points of your audience
It is important that your customers know the issues your apps can resolve for your customers. So before reaching out a mass crowd, promote your app among your target audience.
21. Include video as a part of your knowledge base
Some of your app users may not be as tech savvy as you imagined. Adding videos to your knowledge will make it easier for your customer to understand each functionality of your app. Videos will certainly be more interaction than text content.
22. Introduce community as a part of your helpdesk
This is a feature that you can launch in version 2 of your mobile app. Including a community as part of your helpdesk will not create a huge data of important information of your app but also keep your app active.
23. Reward customers for recommending you
Use your social media to create a campaign. Through campaigns like these, you can easily reward people who share your post, eventually making the post viral.
24. Optimize your app title
You can invite a significant number of downloads if you rank well on relevant searches. An app title is an important factor that influences the ranking of your app on app stores.
Make sure you’re using the right keyword but still make sense.
25. Only add the best screenshots
Adding screenshots of your app that are not as impressive can drive customers away. The best screens of your app that offer a good sneak peek to your customers should be added on app stores.
26. Invest in a demo video
A demo video can wonderfully explain how your mobile app works and what it offers. Make sure you’re rushing into creating a video, there are chances that most of your users will watch it.
Once you’re done creating and publishing the video, take some time to promote in on your social media channels.
27. Regularly conduct engaging activities
Popular companies conduct engaging activities on their social media and encourage customers to take part. You can too, host contests and reward people in public.
If you have a WooCoomerce store, this activity can be helpful in promoting you mobile app. Businesses who are still looking for options to build a mobile app can reach out to WooComerce mobile app builder by AppMySite.
28. Set-up a YouTube Channel
Every video you create for promotion, should be posted on a dedicated YouTube channel with a description and a link to download your app. You can add your demo video and blog videos on this channel.
29. Conduct PR activities
A single paid PR activity can be compared to 20 blogs that you will post on any social media or popular blog website. Press release is probably the most important part of a marketing strategy that drives considerable traffic.
30. Also involve SEO activities
In addition to ranking well on Google Play and App Store, you also want to make efforts to rank on the first page of popular search engines, including Google, Bing and Yahoo.
31. Extend discounts
Promotions are among the best marketing strategy to keep the excitement going on. In order to motivate people to buy from your app incessantly, offer discounts every few days.
32. Include call to actions button on your website
To instigate your existing customers to buy from your store, add in CTA (Call-to-action) buttons on every page of your website. An app store icon for both your App Store and Play Store can be added on the footer/header of all the pages of your website.
This method works well for businesses who already have a good traffic flowing on their website.
33. Spread the word in your social circle
This method may sound a little informal but it works, especially for smaller businesses. Let you friends and family be a part of your app. There are chances that they will recommend your app in their social circle if they like it.
34. Focus on customer feedback
Overlooking the negative feedbacks of loyal customers can be detrimental for the success of your mobile app. Incline your strategy to retain existing customers than acquiring new one.
35. List your app in review sites
Once you are confident about your app, you can pitch it to popular review sites. This may sound straightforward but it’s is as tricky as the guest posting is.
Popular review sites experience massive crowd every minute, which you can leverage to your benefit, once your app is up there.
36. Think outside the box
Every mobile app you come across will be going through the basic marketing strategy. We are not saying that these tactics don’t work but including an exciting element as a part of your strategy may actually help your stand out.
For instance, the Whopper Detour was a marketing campaign was conducted by burger king to encourage people to download their app. The campaign offered one penny coupon that was activated only when people downloaded the app and remained within the range of 600 feet to McDonalds. Burger king topped the App store charts by inviting 1 million to download their app in 36 hours!
37. Ask customers to rate your app
This again, is an essential part of App Store Optimisation. Find the right time to request your customers to rate your app. Every time a customer completes the payment of an order, ask them to rate your app on the app store.
38. Collaborate with another app
Let your app offer more value to the customer than they imagined. For instance: if you own an accessory app, find a clothing app that may be interested in partnership.
39. Introduce coupons
You don’t have to simply offer coupons to anyone and everyone. Run a campaign on your social media and offer coupons to people who take part.
40. Use Facebook & LinkedIn Groups
Every time you post something on your Facebook or LinkedIn page, make sure you promote it on relevant groups. Your target audience may be right there.
You can also indulge in commenting on posts that may be helpful to your business.
41. Encourage users for membership
There are chances that users that don’t sign up for your mobile, and continue as guests, will never return to your app again. Motivate people sign up using their social media accounts or email ID to create a big database. This way you will also be sending them updates regularly.
42. Try guest blogging
Guest blogging is effective method to provide valuable information to people along with creating a backlink for your website. The more backlinks you create, the higher will be your chances of ranking well on google, inviting considerable traffic for your mobile app.
43. Launch app on multiple app stores
Play Store and App Store may be the biggest names in the market. You can’t ignore other app stores that hold almost 30 percent of the market.
As per the statistics releases by Statista, 669,000 and 487,000 apps were launched on Windows and Amazon app store in 2019.
44. Pay attention to your subtitle
Besides creating an appealing title for your mobile app, make your subtitle is optimized too. A subtitle is another chance that the app stores offer to insert another keyword that can help your app rank on relevant searches.
45. Never overlook App Store Optimization
We have covered almost every important factor of ASO that can impact your ranking on app stores. App Store Optimization is process that you must never neglect. The higher you rank on app store, the more downloads you can attract.
46. Also create a video for marketing
Create a simple video that is easy for your users to understand. Include this video as a part of your marketing campaign to explain the purpose of your app and how users can utilize it.
This video can help in press releases, ads, social media and organic promotion, all as a part of your video promotion. Ultimately this will contribute in improving your SEO ranking.
47. Write press release blog on launch
A press release to launch your mobile app is an effective approach to acquiring new customers and inviting more downloads. Like we said, PR websites are probably the most influential platforms to promote your mobile app. And there is no better time than doing it on the launch.
48. Promote your app, physically
If you have a brick and mortar store, in addition to a website, make sure you’re leveraging it to publicize your app.
Start by sticking QR code posters of your Play Store and App Store at the entrance and important part of your store. You can also have these printed on the business cards of your store.
49. Offer the first 7 days for free
This tactic works best for businesses with a subscription model. A user may be hesitant to download your app if you ask for a subscription fee up-front. Give them a trial for the first 7 days or 1 month.
50. Go after customers who have downloaded the app
Google and Facebook have a tool that helps to drive customers who have already downloaded the app but not using it.
Above all, always listen to your current users. They can provide tremendous insight not only in their user experience, but their onboarding path as well. Some might share a similar story, and you might just find the most lucrative marketing channel within your current user base.
Whether you own WooCommerce app or WordPress app, it is important that you promote it through different means. Get in touch AppMySite’s mobile app builder to build and promote your app today.
Create your mobile app with the free app maker today!