Getting rejected by Apple App Store is very common. Even when businesses think they have created a stunning app with no flaws, there are chances that it will be rejected.

Apple guidelines are very stringent. Ensuring you have a comprehensive step-by-step guide ready is very important while you submit your app to the App Store.

There can be many reasons why App Store refuses to publish your app, but in most cases, “App Completeness” is the main culprit. App Completeness accounts to submitting the final version of the app with mandatory information including metadata and functional URLs. Additionally, any placeholder text, empty website or any non-permanent text must be removed before actually submitting the app. Besides offering complete details of the app, Apple demands that your app is well tested on a real device before it is submitted for App Review. Make sure you don’t treat the App Review as a platform to test your app. You don’t get many chances to submit your app.

The latest guidelines by Apple lists down every reason that can be cause for your app to get rejected. This is majorly categorized into binary and metadata rejections. When you create app from website and take the next step to publishing, you must follow the guidelines below:

Metadata rejection

You are lucky if you find yourself in this category. Apps that get rejected under this category have a fair chance of being accepted again. More than rejection, these apps are sent back to the owner to complete missing information. Let’s look at reasons that are listed under metadata rejection:

  • Including hidden features: It is important that you disclose any feature that is otherwise not documented for. Each and every feature of your app must be accessible and clear to the user. Avoid including any information in the app that you don’t really offer. There is possibility of being banned from the Developer Program if you don’t follow.
  • Adding screenshots: While submitting your app to the App Store, upload the most important screenshots that define your app clearly to the user. Your users don’t just want to see the app name or the description. They also want to see the interface of the app before they actually download it. Apple takes good care of its customer’s requirements.
  • Roping in previews: A part of metadata is dedicated to the preview of the app, a video of the app itself that explains how it works. A good video must include a voice over and explanatory content.
  • Category selection: There are many categories that Apple uses to launch your app. If you don’t get this right, they will change it themselves.
  • Abusing app title & subtitle: Besides using a unique name of your mobile, Apple App Store expects you to describe your app without stuffing in too many keywords. If you don’t include inappropriate content and follow the character limit (30 character), it will only work in your favour. Find a smart solution to be more discoverable on App Store. Read this blog to market your app : How App Store Optimization boosts the ranking of your mobile application
  • Appropriate content: Regardless of the nature of your app, your app screenshot and preview must include content or images that adheres to 4+ age. An action-packed gaming app for instance, can select images or video for preview and screenshot that is non-violent.

Making a comeback

Like we said, it is easy to be accepted if you fall under this category. Just by fixing these issue and submitting the app again, your app can be published. Additionally, you must hand over a valid demo account that can be used to review your app.

Binary rejection

You may be in a little trouble if your app rejection falls under this category, not because it will not get through again but because you will need to spend some time to improve it performance.

If your app doesn’t have a superlative design that also complements it performance and fails to serve its purpose, you may have to get some work done before you submit it again for publishing. Let’s look at the most problems under this category

  • Check for bugs: This is probably one of the most important aspect of prepping for your app publishing. The last thing you want is to lead the App Store to finding bugs in your app.
  • Test for broken links: The solution to this problem and the one before this is the same, test your app thoroughly before Apple catches bugs, crashes and broken links.
  • Request permission: If your mobile app is accessing other app on the user’s device, it is important that it prompts the user for a permission. For instance, request for a permission if your app will use the camera, location or other in-built apps.
  • Create stunning interface: A good design means you are half way through. Apple gives prime importance to the look and feel of the app. The experience that you are extending to the app user cannot be substandard. Before designing the app, take a look at apps that are popular in app stores.
  • Offer value to user: While ensuring the design and performance of the app is perfect, the purpose of your app should be valuable to the app user. If your app offers nothing great, there are very high chances it will be rejected.
  • Avoid duplicity: Taking ideas from other businesses is one thing but repackaging their product is another. Apple expects you to submit an app that is unique, useful and not duplicate.
  • Submitting similar apps: Rather than submitting multiple apps that are of similar nature, it may be advisable that you club them to form one app which will serve better to the users than multiple apps.

Making a comeback

Again, it’s not like you will never be able to publish your app if you are binary rejected. You will just have to spend a little more time fixing these issues. It is ideal to ensure that your app never gets rejected for the same reasons.

Start with evaluating the reason for the rejection, Apple will not put in writing for you. If you are not sure about the design and performance of your app, it’s better to go for AppMySite’s mobile app builder that offers an app that will be acceptable by Apple.

Ending note:

Apple follows meticulous guidelines for maintaining a wonderful ecosystem for its users. This is a great reason why App Store has apps that perform better and look stunning compared to other app stores.

It is understandable for a business owner to not understand the guidelines. AppMySite’s free online app maker extends a service to all its users where they can build an app and take assistance to publish it on App Store.

Simply take up our add-on to publish your mobile app successfully on Apple App Store.