Call to Actions (CTA) remove friction, redirect users towards the right step, minimize abandonments and help close the deals and sales.
Almost all eCommerce stores rely on good CTA buttons to encourage users to take the right and desired action.
Clearly, well designed CTAs can power the engagement and conversions while poorly designed buttons can lead to more abandonments and losses.
In fact, the CTA button should tell users what they need to do, why they need to do it and how they can proceed with it.
If you own an eCommerce store and are looking for some inspiration for adding the best CTAs to your website or app, then you have landed at the right place.
Dive right in and discover the top 5 types of eCommerce CTAs that are trending and topping the charts in 2021 and will continue to create buzz in 2022.
#1: Simple yet Universal CTAs
Nothing can match the elegance and assurance of the common and traditional CTAs that we often come across.
The conventional CTAs like Add to Cart, Buy, Subscribe, etc., have a universal appeal and help customers immediately grasp the message and take action without much ado.
Such CTAs can convey your goals making them ‘on point’, and capture the attention of even the most diverted minds. Such CTAs can be used anywhere and everywhere without much cosmeticizing.
Just the right choice in terms of contrast of colors, shapes, and placement can help your CTAs stand out and grab the attention of the users.
Some examples of simple yet conventional CTAs are as follows:
- Sign up
- Get Started
- Add to bag
- Add to cart
- Try for free
- Learn More
- Join us
- Buy Now
These are the most suitable to use when the rest of the content and design is enough to tell users what they are supposed to do, why they are supposed to do it and how they can proceed with it.
In such cases, these short phrases or one-word CTAs stand sufficient and can grab the immediate and undivided attention of the customers.
However, do not forget to consider the local lingo and colloquial terms when choosing words for your CTAs. For example, Amazon uses ‘Add to Basket’ in the United Kingdom and ‘Add to Cart’ in many other countries.
Thus, you can ace your CTA game just by keeping an eye out for such nuances and implementing them on your online stores.
#2: Question like CTAs
Sometimes doing the basic, and adding one word or a couple of phrases is not enough.
Therefore, pages and sections that are likely to grasp longer attention span can be used to add long-tail CTAs.
To make the customers feel engaged and to make the process more interactive, you can also add questions on your CTA buttons.
For instance, if you sell home décor items, you can place CTAs like “Are you looking for makeover ideas?” or “Need home décor inspirations? Click here”.
As suggested above, you can limit the button to a question to increase curiosity or add answers with questions like “Click here”, to make it more obvious.
You can also use question like CTAs on your social sharing pages with phrases like “Would you like to share the experience with your Facebook friends?”
Just make sure that you are not using long-tail CTAs in congested places. The text should not get truncated on small screen devices or look cluttered amidst the other elements on the screen.
#3: CTAs with social proof
Adding a validation to your website or app content can win you brownie points and help you gain the trust of your users easily and effortlessly.
Therefore, instead of adding testimonials, reviews, and milestone statistics elsewhere on your site, you can place it next to your CTAs and give a motivation to users to take the desired action.
For example, “100+ customers have bought this. Click here to join their league”, or “Our subscriber family has 2000 members. Click here to join and be a part of it.”
Try to make it sound as rewarding and special as possible.
You can also add a review from a customer just above or adjacent to the CTA button. However, instead of using them on generic pages like the product page, you keep them reserved for special use cases.
For instance, you can add the strength of your social media and then add a CTA button for social media followership, or add a customer review and then complement it with a button to your support channel.
#4: CTAs with options
‘This’ or ‘That’ CTA buttons will continue to trend in the coming years as well.
This will work great if keeping customers content is your priority and you want to present them with “opt-in” and “opt-out” like options.
For instance, if a customer has returned to your store and spent some time on it, you can trigger prompts to seek ratings and feedback. In this case, you can give CTA options like “Yes I would like to review XYZ store” and “No, I will review it later”.
Else, you can experiment with something as simple as “Subscribe to newsletter” and “Not now”; “Receive push notifications” and “No, maybe later”.
Well, you get the point!
The idea is to give two options to customers where one is the favorable and assertive one and push them towards the action that they are meant to take, while the other one gives a contradictory option allowing customers to opt out of something.
Such CTAs makes customers feel like they have a say in the process and their opinion matters to the brand. Clearly, this gives you leverage and enables customers to trust your store easily.
#5: Pop-up CTAs
Pop-up CTAs are great for stores that do not want an action button to take up the space on their actual website page or app screen.
Adding CTAs on pop-ups and prompts can be great if you want to catch the sudden attention of customers and make them stay on the site for longer.
If your eCommerce store comes with blogs, newsletters, catalogues, etc., then this type of CTA will work best for you.
You can add a prompt with “Subscribe”, “Subscribe for free”, or any other relevant CTA button and show it when the users are ready to leave the site or close the app.
This will not only decrease your bounce rate but also increase your subscriber strength. You can also use such pop-ups to build your push notification and email recipients’ list.
Just make sure that you are not being too intrusive or interrupting users between an important session or step.
Place the pop-ups strategically and turn every session into a sales and engagement opportunity.
That was all for today!
Go ahead and pick relevant CTAs that matter to you and add them to your eCommerce store. You can choose to be consistent or experiment with multiple types of CTAs suggested above.
You can also checkout our other blogs and learn about the latest eCommerce trends, technologies, and industry developments.
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