In an age where attention spans are continually shrinking, it is important to aggressively encourage customers to stay on your online store. Since customers are usually just one notification or text away from abandoning your app or website, the significance of wooing them back cannot be emphasised enough. However, interstitial prompts and notifications can help solve this challenge by helping sustain user interest and engagement. These are the special pages and prompts that appear at a specific junction in the app; for instance, when a user is about to close the app, delete a product order, abandon the order placement process, or make an irreversible change to their profile. In this post, we will discuss a few ways in which interstitial pages and notifications can be used for maintaining, and even increasing, user engagement. Furthermore, we will also discuss an e-commerce website into a mobile app using a simple Mobile App Builder for WooCommerce.
The most important factor to make interstitial notifications work in your favour is to keep them short, simple, and to-the-point. Studies have shown that the shorter a message, the more likely customers are to read it and engage with it. If done right, effective prompts and notifications can prolong the active time spent on the app and enhance user engagement significantly. As a rule of thumb, the notification shouldn’t be more than two sentences or 20 words long, and should end in a definitive yes/no question. For instance, when a customer is about to close the app, prompts like ‘This is a limited period offer. Are you sure you want to exit?’ or ‘Did you find what you were looking for?’ can be displayed.
Striking Illustrations and Animation
Since the interstitial app page is occupying a greater part of the screen, the text needs to be supported with suitable visual elements as well. Therefore, in addition to the text, ample attention needs to be paid on the visual aspect of the notification. Ideally, the notification must grab customer attention without being restrictive and should incorporate at least one illustration to compliment the text. You can also use a suitable image to support the text, but remember to use one or two illustrations or images only, as too many visual can prove to be distracting. The colour scheme must be in alignment with the overall brand identity and app design, and prompt must be programmed to appear only when the customer is about to exit the page.
CTA and command buttons are another critical part of the notification and interstitial page because eventually. The entire weight of the purpose of these prompts falls on appropriately and prominently placed CTA buttons, as they eventually help in retaining customers. Thus, in order to re-engage users effectively, these commands need to be seamless, simple, and intuitive. The CTA button, which is typically placed, towards the bottom of the notification prompt should provide a clear response to the question asked in the text – tick and cross; yes and no; allow and don’t allow – and be clearly legible. If the purpose of the prompt is to redirect the customer to another page or app, the same should be placed clearly in the centre of the screen.
All apps have screens and pages that have a high user retention rate – or a point where customers tend to be distracted and exit the app. While it is important to analyse these pain-points and fix them timely, you cannot afford to lose your audience while a designer and developer remedy the issue. What’s more, mobile apps built with a Mobile App Builder for WooCommerce are harder to redesign and recode. However, by analysing customer behaviour, interstitial pages and prompts can be placed strategically to reduce customer attrition. These can serve as a simple and cost-effective solution to existing design or UI/UX issues in mobile apps, and can also be used to promote offers, sales, and discounts.
To undertake the above activities, not only a lot of manpower is required, but also a lot of effort and time is expended.
In this fast-moving and competitive world, it is essential for businesses to create a foolproof and effective app in no time. One way is to hire freelancers or an in-house team to build the app, but that takes a lot of time.
The other, and the most efficient, way is to take services of service providers like AppMySite, which require only your e-commerce website address and account keys to create native apps for iOS and Android.
With their superior value plans, you can make your own app that is well-developed, designed and tested for your shoppers.
You don’t even have to worry about publishing your app on app stores, as AppMySite takes care of all that for you to quickly and cost-effectively launch you mobile apps in the market to compete and grow.