Mobile apps are the new favorite shopping destination of customers. If you have an e-commerce website and are trying to find ways to increase your revenue and customer lifetime value, you need to go a step ahead and make your own app for mobile phone users.
Thanks to free app builder tools it has become easier to create cost-effective and easy-to-manage mobile applications. For those who already have a website built on a platform like WooCommerce, the transition from web to app becomes even more seamless. Such businesses can use their website as a foundation for building an app.
However, before you invest in app development, you should know how it can bolster your business and give it a boost. Read along and discover why you should launch Android and iOS applications for your business.
In this blog
- Instant app delivery
- Easier customer retention
- More orders and conversions
- Access to native device features
- Seamless marketing and communication
- Insightful data collection and analysis
- Higher returns on investment (ROI)
Top benefits of investing in a WooCommerce app for your store
The share of mobile traffic is increasing. Customers are spending more time on apps than ever, and it has become imperative for businesses to enter the m-commerce territory. But why should online store owners create an app for their website?
Well, they should because apps are the new norm and have several merits. Explore some advantages below and make up your mind about app development.
Instant app delivery
There are many app-only businesses out there and one can always create a standalone app if needed. However, if you already have a WooCommerce website, it is better to use it to build and power your app. Moreover, it has become easier and faster to create such apps with a WooCommerce app builder like AppMySite that offers deep integration with the platform. Save time, money, and resources and offer apps instantly to users.
Easier customer retention
Having a website means you already have a pool of customers that you can retain. However, unlike websites, apps do not suffer from the “buy and bye” phenomenon where customers just browse your site once and then probably just migrate to a competitor. Instead, you can turn your website visitors more loyal just by offering them an app. Once installed, an app remains on your customer’s phone’s screens and ensures better brand recall value than websites.
More orders and conversions
As customers have easy access to apps on their mobile devices, they are more likely to browse and buy through your app than your website. In fact, studies show that mobile devices are responsible for around 80 percent of visits and 66 percent of orders in the online commerce segment. This goes on to show that apps can increase your customers’ cart and order value and ensure better engagement and conversions.
Access to native device features
Launching native apps allows businesses to make the most of their users’ devices. This is because native apps can leverage the features and functionalities of the devices they are installed on. This may include location, contacts, demographic details, usage behavior and tendencies, and more. This enables app owners to modify, optimize, and tailor the app usage experience according to customers and earn their undivided attention and loyalty.
Seamless marketing and communication
Apps are not just an additional business channel or platform. You can use your app to power your marketing and communication efforts and strengthen your relationship with your customers. For instance, you can send captivating push notifications to motivate your customers to take action. You can also leverage app user data to create personalized marketing campaigns and ensure better targeting and effective results.
Insightful data collection and analysis
As hinted in the preceding two sections, apps can help you level up your data game. Native apps give access to meaningful user data such as name, age, location, credit profiles, shopping preferences, usage behavior, and so on. This data can be used to further customize every user’s experience and serve content, offers, and messages that will have the potential to capture their interest without any friction.
Higher returns on investment (ROI)
Apps can contribute heavily to your revenue and overall growth. They are not just preferred by customers but also by marketers, advertisers, and promoters. Therefore, if you want to leverage the benefits of in-app purchases, earn revenue via ads, or even collaborate with other brands, apps can ensure a better success rate. You can get the worth of every penny you invest and ensure better returns on investment as compared to other channels.
How to build an app for your e-commerce business?
It becomes easy to build and manage an e-commerce app that is well-planned before development. Moreover, if you already have a WooCommerce website, it only makes sense to use it as a foundation and build your own WooCommerce app out of it.
Not just WooCommerce, even if you have a website built using any other technology, turning it into an app can save you tons of money and time. For instance, you can use AppMySite’s no-code website to app converter to turn your Shopify, Wix, Squarespace, or any other type of website, into a blog.
Not only that, even if you do not have a website, you can design and develop your app from scratch with AppMySite. It is a holistic platform that gives you complete freedom to build all kinds of apps. It enables smooth and intuitive e-commerce app development without coding and powers your m-commerce goals. Try it for free and know for yourself.