If you have an e-commerce website and are trying to find ways to increase your revenue, customer lifetime value and customer basket size, then you need to go a step ahead and make your own app for mobile devices for at least Android and iOS platforms.
Customers who purchase with you frequently are often off-tracked and need reminders and motivation to purchase with you again. A great way to keep customers engaged is by sending them reminders and offers through push notifications and other mediums that are allowed by native apps, as they reside on customers’ phones and hence offer more chances of engagement than an e-commerce website.
Native mobile apps are cost-effective and easy to manage. They help collect data and valuable information from customers. They offer ample opportunities for businesses to engage customers and grow revenue.
You can build a woocommerce native app based on your existing e-commerce platform, so that you do not have to spend extensively on creating a standalone app, and you can manage both the apps—web and mobile—from one admin panel.
Here are a few reasons why you should create a Woocommerce app, to sell more:
1. Customer retention
As customers have easy access to apps on their mobile devices, they are more likely to buy with you through your app than your website. Apps help retain customers for long, as customers find it convenient to buy through a platform that is easily accessible to them. Woocommerce apps also help users easily keep a track of their loyalty points, orders and payments, which help keep customers engaged and retained for a long time.
2. Recommending products to increase customer basket size
Native apps help recommend products to customers as per their preferences and previous order and search histories. This increases the chances of customers making more purchases and increases their basket size. Good recommendations also create a positive mindset among customers about assistive capabilities of your app. Native apps compile data about users’ behaviour on web and mobile apps to make relevant recommendations.
3. Bringing customers back with push notifications and messages
One great feature of native Woocommerce apps is push notifications. You can write a stellar copy to motivate your customers to allow your app to send them push notifications. You can send notifications to promote products, events, sales, discounts, etc. to attract customers to your stores and app to make more purchases. You can even send notifications to customers when their favourite items are in stock or available on discount.
4. Customer engagement with content
Customers can be engaged better through native apps when they are offered engaging content in terms of relevant media—videos, images, and audio—, blogs, articles, etc. You can send them notifications to open your app to read a new blog or view a seasonal lookbook. Such activities draw traffic to apps, which makes customers more likely to buy through apps. Native apps seamlessly populate marketable content from your e-commerce website.
5. Use customer data to optimize offering
You can use data on preferences of customers and their buying behaviour to learn what customers like and offer them that. Native apps help you collect data about browsing habits of customers, their bookmarked items, their price preferences, products they like to buy together, and more. This allows businesses to optimize product offerings to match what customers like. This increases the chance of customers making more purchases and buying a bigger basket of goods.
6. Native app features help offer engaging functionalities
Native apps allow businesses access to features of mobile devices by requesting access from users. Access to friend or contact lists of customers allows businesses to attract customers to their apps by sending relevant information about what customers’ friends or contacts are upto. Similarly, touch or face-recognition login, easy payment, etc. are great features of native apps that motivate customers to make purchases easily through apps.
7. Marketing as per location
Native apps allow businesses to get access to location information of customers. This enables marketers to send notifications and SMSs to customers to geo-target them. Customers can be invited to the nearest stores or be encouraged to make certain purchases relevant to the location they are at. Location services are a great way to target a focussed group of customers who are more likely to make suggested purchases.
8. Mobile wallets and other easy payment options
Native apps allow customers to make payments through mobile wallets, PayPal, net banking and other convenient modes. Such flexibility enables customers to purchase more, as per their convenience. Native apps let customers save their payment details for one-click payments in the future. Businesses benefit in terms of improved customer satisfaction and revenue, when they offer more choices to customers in terms of payment options.
It is very easy to manage a woocommerce app that is well planned before development. A woocommerce native app can work in perfect sync with its corresponding e-commerce app, if it is developed so. AppMySite helps create native apps that work hand-in-hand with web apps of businesses, saving a lot of content management effort and time.
Through such apps, product and category updates you make in your e-commerce admin panels are automatically reflected in your app, too. This helps you keep your app updated at all times.
As the above points have established the importance of an app to sell more, for businesses, it should be given serious consideration and action. There is no time better than now to offer apps to customers to promote customer engagement, increase customer lifetime value & basket size, and attract loyalty of customers.
With good app building services available in the market, this task can be accomplished conveniently and in very little time. You can easily develop your own e-commerce app with AppMySite, as it offers a seamless, step-by-step process that businesses can follow easily and cost-effectively.