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Choosing the right white label app builder platform: A guide for agencies

If you own an agency or you are planning to invest in one, then you have landed in the right place. No matter what your niche is, most agencies are now required to offer multi-faceted services and cater to the growing demands of customers.

One of the most common such demands is apps or app development solutions. Today, we cannot even imagine a world without apps and your customers know this as much as you. If an app is required to solve their pain points, then you must add it to your list of offerings.

This is where white label app builders come into play. Implementing a white label app builder and creating a DIY app development ecosystem is way better than hiring a team of experts and mobilizing them for custom app development.

However, finding the right white label app builder platform can be tricky. In today’s blog piece, we will address it and give you thorough guidance. Stay tuned till the end and learn tips and strategies to find a reliable white label product partner.

In this blog

  1. Why choose white label app builders?
  2. How to choose the right white label app builder platform? A checklist
  3. How to start with white label app development?
  4. Frequently asked questions

Why choose white label app builders?

Wondering why go with app builder platforms in the first place? Here’s an infographic that gives an insight into the growing popularity of apps and the projected growth of the mobile app market:

Market Size Outlook


As evident, the mobile app market is constantly growing and so is its estimated revenue potential. If you want a piece of the pie, then this is the best time to launch an app development business or extend app development services through your existing agency.

This is where white label app builders can help you and how! White label app development platforms and SaaS solutions free you from the responsibility of hiring a team of experts including developers, designers, content managers, etc.

Besides, there is a limit to the number of resources you can hire and fit within a limited infrastructure and budget. Sometimes the availability can also become a big issue. On the other hand, white label platforms come with no such restrictions.

The onus of developing, maintaining, updating, and scaling the platform falls on the white label service provider. Whereas you can simply leverage the platform and the ready pool of talent and resources to grow your agency. Now that is some business idea! 

How to choose the right white label app builder platform? A checklist

Now let us cut to the chase and discover what we are here for. This section offers a checklist of things that you should look for when browsing for a white label app builder. For instance, at the very basic the white label SaaS provider should ensure performance, quality, and scalability.

Other than that, you should look for the following factors:

Reliable platform and product

Undoubtedly, the first thing to look for is a renowned platform and a trusted product. However, finding one may not be as easy as it sounds. It is important to cut through the marketing clutter and get to a platform that offers what you truly need. Instead of focusing on a lengthy list of offerings, look for quality and perfection. Moreover, the platform should be flexible towards change and have the ability to match the growth of your business.

White label custom branding

This may sound like a given and sure thing but is often overlooked by agencies. Do not make the same mistake and fall for a platform that cannot be completely white labeled. Instead, go with a SaaS solution that offers dedicated white label support and allows you to create fully customized apps for each and every customer. Ensure brand exclusivity and project your agency as the face of the product or service.

Easy onboarding and setup

Getting onboard with the white label app builder platform should be easy. A web of processes and complex paperwork can be frustrating. Therefore, go with a platform that simplifies the process and makes it easy for you to get onboard with their reseller program. Other than that, getting started with the platform, adding it to your own system, and setting it up for your customers should also be a no-brainer and come with ample guidance and support.

One-stop solution approach

The whole point of offering white label solutions to your customers is to bring multiple solutions under one roof and help them avoid the struggle of rummaging through the web for different goals. Therefore, the platform you choose should ensure the same. It should offer support for everything from design to development and deployment. Getting added benefits like chat support, push notification services, app monetization support, analytics, etc., can be a real win.

Beginner friendly environment

White label app builders can be used by developers. However, it should be equally suitable for non-technical clientele and workforce. We recommend going with a no-code white label app development solution because it suits everyone. A beginner-friendly no-code solution enables citizen development as well as DIY (Do-It-Yourself) app development. The platform should be easy to use and offer quick and effective solutions for your development pain points. 

Minimal backend maintenance

If your white label app builder requires you to still invest time and effort in a lot of backend maintenance, then it may not be a very feasible option. On the other hand, a platform that allows you to play around with design and feature customizations without having to care what is under the hood is the solution you should go for. Ensure customization and scalability but let the platform take care of the updates and maintenance

Custom plans and packages

Not every agency is the same. Therefore, cookie-cutter solutions with rigid and opaque pricing must be a big no-no. Instead, go with a solution that extends multiple products and solutions and offers them through different pricing bundles and packages. This will give you the freedom to adjust your budget and expenses accordingly. Moreover, the platform should not interfere with how you price and resell the solution to your end customers.  

Training resources and support

No matter how easy and frictionless a platform is, one may often feel the need for some support and guidance for sailing through it smoothly. Therefore, a white label provider that takes support lightly may not be a good fit. Look for a platform that has ample support documentation, tutorials, videos, and other resources so that your reliability on manual support decreases. Moreover, if needed, manual support should also be available.  

Client management tools

The real battle begins once the product is implemented, and your customers start subscribing to it and using it. Therefore, the platform should be capable of handling all your clients and sufficing their goals. It should be easy to manage all your customers and their apps under one umbrella dashboard. This will allow you to invite team members and clients to the project and share the work with them under designated access levels.

Free product trial or version

Imagine paying for a product and going through all the trouble just to find out that this is not what you wanted or what you were looking for. It can be a huge waste of time and resources. In order to avoid this and be sure of whether or not you are headed in the right direction, go with a platform that offers free trials or product versions. Get a demo or tour of the platform and build apps to get a first-hand experience before locking it in. 

How to start with white label app development?

Besides knowing what to look for in a white label app builder platform, you should also do some in-house preparation before you get started. This will give you a strong head start and empower you to make the most of it. Here are some steps that you should follow:

Start with research and planning

The first step towards finding a viable solution is knowing exactly what your requirements are, what kind of solutions you are willing to offer to your customers, what your customers demand from you, and related things. Other than this, you should also conduct thorough competitor research and understand their strengths and weaknesses.

What works for your competitors may or may not work for you. However, it will give you an idea of what is trending in the market and how you should proceed to achieve it. At this stage, you can also figure out how much you can spend on getting a solution, whether you want to pay for a lifetime subscription for a white-label platform or go with a periodic payment cycle, and so on.

Identify your audience and goals

You could be planning to offer a white label mobile app development solution to your existing customers. However, adding new solutions to your existing business platform will open new doors of opportunities. It will enable you to target a new customer base and attract them with the right offerings, strategies, and marketing.

Other than that, having a clear idea about your goals will also help you in finding the best white label partner for your business. You can easily tally your requirements with the platform’s offerings and identify the perfect fit. Other than that, it will also help you in communicating your exact goals with the stakeholders and bringing them all on the same page.

Search for a viable platform

Once you know what exactly your goals and your customers’ needs are, you can proceed to search for a platform that you can trust. Use the checklist above as your guiding map and go with a platform that ticks the most boxes. However, be careful to not fall for any gimmicks and find a platform that has a community of trusting customers.

The best way to avoid any loopholes is to try and test the platform. Go ahead and lock the one that you think is the best. You may choose to hire a few resources to take care of the development or guide your direct customers with their DIY app development journey. Else, you can simply get your existing assets to do the job. Launch the services when ready and start promoting them. 


app development

Now that you have your guide handy, go ahead and partner with a SaaS reseller platform. It can be a revolutionary decision for your business. Extend app development solutions and offer multiple value-added services to your customers under one roof.

Apart from identifying your personalized goals, you can use the checklist above to find a reliable white label software solution. Else, avoid all the hunting and sign up for AppMySite’s white label app reseller platform that democratizes and accelerates app development.

If app development is your goal, then we have you covered on all fronts. Ours is a completely no-code DIY app builder that you can use to create apps for your clientele. Else, you can white label our platform and invite your customers to subscribe to the app builder and create their own app.

The choice is completely yours. You can also try our platform for free and experience no-code app development like never before. So, go ahead and build your own app development business. Partner with our trusted platform and grow your agency.

Frequently asked questions

What is a white label app builder platform?

A white label app builder platform is a solution created by a third-party that enables you to build apps or offer app development services to your customers under your own brand name. Ideally, a white label platform should support no-code app development. This will minimize human interference and enable you or your customers to create apps without coding. Simplify everything from design to development and accelerate your app development projects.

How is custom app development different from white label?

Custom app development is the process of app development that uses traditional methods, techniques, frameworks, and resources. This approach requires you to hire your own team of experts and mobilize them to create apps using dedicated programming languages. On the other hand, white label solutions ideally come with a low-code or no-code platform that you can use to create apps. Else, you can also power your clients to create apps on their own. You can read our detailed blog on this topic and get more information. Here it is: White Label vs Custom App Development: What is best for your agency?

Which type of agencies can build white label apps?

Almost every agency can venture into mobile app development. This has become possible due to the advent of low-code and no-code mobile app builders that have simplified app development. Mobile apps have become one of the most essential tools in today’s day and age and as an agency, you can leverage endless benefits by offering this service to your customers. All you must do is find a reliable white label SaaS reseller solution and you will be able to extend app development services to your clientele.

How to choose the best white label SaaS partner?

The first step to choosing an ideal white label SaaS partner is to do research. List your requirements and goals and be clear about what you want to achieve through the reseller partnership. Consider the needs and wants of your target audience and have a customer-first approach when adding a new solution to your business. This will simplify your search for a reliable and viable white label SaaS platform. Moreover, look for a trusted platform with clear pricing packages. A platform that allows you to monetize and resell the product freely will be a better option.

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