Rapid technological revolutions are unlocking new opportunities for businesses. Every industry, small, medium, or big, is aligning its business practices with the changing commercial landscape.
The advent and proliferation of mobile apps is one such change that is influencing all global markets. The e-commerce sector and various niches in this domain are also undergoing significant transformations.
The online jewelry industry is not alien to these changes. The jewelry market is achieving new dynamics, as apart from selling on websites, store owners are also tapping into the mobile market and opening new avenues of business and growth.
The easy and affordable availability of simple WooCommerce app builder tools has brought mobile commerce within the reach of every business. Read further and find out how you too can elevate your jewelry business by complimenting your online store with a mobile app.
Why build an app for your jewelry business?
It won’t be an exaggeration to state that the markets will be confined to our palmtops and people will only shop on apps in the near future. As a business owner, it is both smart and profitable for you, to be future-ready.
By doing so, you will not only be able to tell your consumers that you are ahead of your competitors but also offer them more ease and convenience. Turning your website into an app can help you in ways you can’t even imagine.
To introduce you to the wonders of technology, we have summed up the major benefits of mobile apps and listed them below. Before you discover the process of creating a unique app for your jewelry store, get well-versed with the profits.
A few of the most fascinating advantages of having a mobile app for your jewelry business are as discussed below:
Mobile apps can outperform websites
The outgrowing number of Android and iOS apps on the app stores is proof that the future of mCommerce is highly promising and bright. A business can maximize its potential by complementing its online store with an app.
An app outperforms websites in many ways. For a better understanding, we have listed the prime benefits as follows:
- Ease and convenience: Apps offer more ease and convenience to shoppers. As a result of this effortless accessibility, people spend more time and money on apps and keep returning too.
- Consumer loyalty: Unlike websites, people don’t just buy and then forget your brand never to return to apps. In fact, apps ensure better conversion and retention rates.
- Higher profits: Elegant apps with user-friendly layouts tempt people to buy more. Eventually, the loyal buying behavior increases the basket size and boosts revenues.
- Better recall value: Apps add value to business and enhance brand recognition. Your app icon flashes every time your users open their phones, thereby building brand recall value.
Apps can expand your reach
The value of the jewelry market is expected to increase from about 270 billion US dollars in 2022 to over 330 billion dollars by 2026. Studies show that over two million people shop for jewelry every day.
By aiding your business with an app, you will be able to attract many potential buyers who are both tech-savvy and fans of exquisite jewelry. Thus, you can reach more people by harnessing the benefits of mobile apps. Some of those beneficial factors are:
- Power of AI and AR: Apps have become more responsive and capable with the infusion of Artificial Intelligence and Augmented Reality. There are apps that allow consumers to virtually design their own jewelry and test it virtually. It is a great example of what apps can do to promote your success and expand your reach.
- Online wallets: Jewelry is no peanuts and people think twice before paying the hefty amount for it. With multiple payment options present online, security and safety become the primary concerns of buyers. Safer and more secure payment gateways and mobile wallets are facilitating payments worldwide. Apps downloaded from trusted sources further increase trust in the process.
- Virtual management: Apps are easily manageable and can almost become a virtual business unit and marketplace. Smart technology makes it easy for you to manage your online business and reach many potential shoppers beyond geographical and linguistic boundaries.
Branding and marketing is easier with mobile apps
Apps are a great tool for managing your marketing-related activities. You can elevate your branding and publicity practices with a fully functional app.
In the marketing sphere, apps can be beneficial in the following ways:
- Enhance communication: An interactive app can help in enhancing communication with your users. It can help you to engage better with your consumers through interactive feeds, in-app chat, and other features.
- Support content marketing: An app builder that comes with in-built content marketing support is a boon. You can easily optimize your settings, send push notifications, and offer blog-based information to your users with an intuitive app.
- Aid performance analysis: Monitoring the ratings, reviews, feedback, purchase patterns, and more, can help you in getting an insight into your strengths and weaknesses. It can also help you in improving your performance and determining new marketing goals.
Best strategies for absolute success with apps
It is evident that building an app for your jewelry store can amplify your growth. However, just converting your online store into an app is not enough. It is important to proceed with the right strategy to make the most of the underlying opportunities.
To do so, you can consider the tips enlisted below:
Offer a creative and personalized experience
More than just an ornamental accessory, jewelry is a statement of one’s personality and status. Thus, think beyond Carat, Color, Clarity, and Cut, and include Creativity in your approach. Break the traditional barriers and create your own niche and signature with the app.
Moreover, segregate your customer base and strategize accordingly. Offer customized experiences to consumers based on their age, gender, social background, usage behavior, purchase history, and more. Apply the same formula as you pitch different types of jewelry to different users. Sell jewelry for everyday use differently from the ones meant for special occasions.
Use compelling visuals and strategies
People buy what they see. Make your app aesthetically appealing with elegant product pictures. You can also partner with celebrities and take the help of influencer marketing to build social proof for your brand. This will help you in roping in new and potential customers.
Moreover, jewelry prices are often subject to market fluctuation. Send regular alerts to users about price drops, sales, new arrivals, discounts, and more. Also, be clear about your shipping, return, and refund policies. Besides offering great products, also offers thorough information about the product.
Be authentic and ensure value for money
Security and value for money are often the top priority of online jewelry shoppers. Provide ample proof of authenticity of products and security of payment gateways to satisfy your buyers. Remember, transparency boosts business-consumer relationships.
Win the trust of people before making them invest in your brand. You can justify the dearness of niche products with proper descriptions and attributions. People can pay more if they know that they are spending it on something good and valuable.
Spend wisely, build smartly
A great app can expand your abilities as a business. Many jewelry store owners are already surging on success by going that extra mile.
However, to make the most of the opportunities, you must utilize all your resources smartly. To strengthen your ROI (Return On Investment), you can follow the suggestions discussed below:
Create an app with a DIY app builder
In this modern day and age, spending huge amounts on hiring a development agency or team is not a very smart decision. Alternatively, you can go for AppMySite’s free online app builder and create your own app without coding. It is affordable and convenient and a smarter way to develop apps.
You can start building the app immediately after signing up. Designing and personalizing the app is really easy and takes only a few minutes. Once you are done, you can also preview and test your app on real devices before publishing it. Next, you can just sit back and relax once the app is submitted to the app store for approval.
Plan a strong launch strategy
You must have a strong pre-launch and post-launch strategy to get a good number of downloads for your app. You can announce your app’s arrival on your website and your social media platforms. Build hype by promoting your app even before it is launched and hook your existing users.
Use various marketing techniques to publicize your app. Continue sharing it on social media and reward people for referring to your app. Also, invite your entrusted customers to be a part of the app testing and evaluation process. This will help in knowing what your consumers want, and enhance the functionality of your app accordingly.
Upgrade and optimize your app
The app is a representation of your brand, so design and define it well. Ask customers to review your app and keep addressing the feedback that you receive for your app. Carefully analyze the comments and ratings and make changes to your brand and your app accordingly.
Do not forget to keep your app features and your products up to date and in line with the trends. Push regular updates with new additions to keep your customers interested and engaged. Do not forget to optimize your app listings on the app stores and improve your rankings and visibility to get discovered by more customers.
Outshine your competitors now
As discussed, building an app is not a herculean task anymore. You can easily create an app with AppMySite – the instant no-code app builder that enables you to build all kinds of apps. Whether you wish to use your app as a foundation or build an app from scratch, you can do it all.
Now that you have all the necessary information and tools, there is no need to wait anymore. Go ahead and seize the opportunity now. Venture into m-commerce with a bang and outshine your competitors. Build your own jewelry app now and grow your business.