Mobile apps ensure portability, remote accessibility, and ease of use for all. This includes organizations, online buyers, students, employees and more.
Apps have become the most popular tool when it comes to browsing for products and making purchases online. It has become the best medium for selling and buying products and services online.
It is for this reason that more businesses are turning WooCommerce to mobile apps to make the journey effortless for their customers. However, when it comes to benefits, apps are not just limited to buying and selling.
Mobile apps can give a boost to your marketing and branding campaigns and amplify engagements. In fact, in-app ads are an amazing way of connecting with your users and monetizing your apps.
If you are planning on running ads for your business, you may as well create effective in-app ads. Stay with us till the end and discover some helpful tips and strategies.
Suggested Read: Popular mobile app marketing techniques – The complete guide to success
Benefits of running in-app ad & marketing campaigns
The proliferation of smartphones has made apps the best tool for communication, business and more. It enables businesses to reach their customers in real-time.
On the other hand, the emergence of easy ad and monetization tools like Google AdMob, Facebook’s Audience Network, AdColony and more, have made it easier to run in-app ads and boost revenues.
Today, we will discuss the benefits of running in-app ads and marketing campaigns. Let us quickly learn about the most obvious advantages in brief:
#1: Easy to implement
It is easier to place in-app ads when compared to many traditional forms of advertisement. This can also be done at a very nominal budget. This reduces the investment and multiplies the ROI (Return on Investment).
For instance, if you create an app with AppMySite online app maker, you will be able to place in-app ads with Google AdMob without bearing any additional costs. This App Monetization feature can give a boost to your engagement and conversions to a great extent.
#2: Higher engagement rate
Statistics show that many people prefer apps over websites for their daily needs like shopping, education, entertainment, and more.As app builders have made development easier the demand for apps is also increasing. For instance, AppMySite lets you develop educational apps without coding.
Evidently, as discussed above, mobile app ads can attract more impressions, engagements, and conversions. This can make your ads more effective and goal-inspiring.
#3: Effortless to analyze
Mobile apps can give you more control over your buyers’ behaviors and activities due to proximity. Thus, placing in-app ads can turn out to be more fruitful.
It also becomes easier to analyze the data and adjudge the successful or weak aspects of a campaign. This can help you take more information backed business decisions.
Suggested Read: What does the future hold for mobile app marketing – An analysis of current trends
Five considerable strategies for in-app ad campaigns
Now it is time to enumerate the strategies that you should consider before starting an in-app ad campaign. Go through the points listed below and know more:
#1: Set your marketing goals
The first step to any successful campaign is extensive research. Take the same insightful route and carry out proper research to set specific and attainable goals.
Why do you want to place the ad? What resources are you going to use? What will be the extent and duration of the campaign? List out answers to questions like these, and more.
Study the behavioral patterns, likes, dislikes and preferences of your potential audiences and plan accordingly. This will help you make the most of your resources.
#2: Reach your target audience
The next step is to reach your target audience and prep them for the ad. After all, creating a buzz will only benefit your campaign.
The first step you can take towards reaching your audience is to give them the ease and accessibility of mobile apps. You can sign up for the online app maker by AppMySite and build your app.
Back your outreach campaign further with email communications, social media posts, and more. Let your audiences anticipate the campaign and remain amped up.
#3: Know of ongoing trends
Before you proceed to create and execute the ad campaign, you must update yourself of the ongoing trends in the marketing and advertisement universe.
Know what is trending among customers and businesses of your niche and experiment with that. Also take in view, the latest technologies and tools used to create such ad campaigns.
Implement some of those techniques in your campaign to make the most of the opportunities. Fuse the trends that are in vogue, and attract the impulsive buyers with your ads.
#4: Design creative assets
No matter how obvious this might sound, people often overlook the importance of creative aesthetics when it comes to ads. However, this is one of the prerequisites of a successful campaign.
Before you rope in your app users and make them click on an add, you will have to catch their attention. So, besides writing compelling copies, also design creative and captivating images for the ads.
Also decide on the placement of the ads within your apps based on the app real estate, number and function of app screens, etc. Place your ads on the most visited screens that your targeted app users often open.
#5: Create execution strategy
Once all the preparations are complete, you can proceed to plan on the execution strategy. Plan a launch of the ad and list all the mediums and channels of propagation.
Go for cross promotion, and endorse the ad on platforms beyond your app too. You can curate app-only offers and inspire people to download the app with lucrative deals.
Also define the parameters of strengths, weaknesses, success, failure, etc., before you kick start the campaign. This will make it easier for you to analyze the results of the ad campaign and take powerful business decisions thereafter.
Suggested Read: How to run a successful sales campaign on your WooCommerce store? A complete guide
Do it the easy way with AppMySite!
What if we tell you that you can accomplish the process in a more effortless and effective manner? Sounds intriguing? Well, it is as true as gospel!
You can create an app with AppMySite free app builder from scratch without writing a single line of code, and also endorse your content with in-app ads and push notifications.
In fact, there is more to it! The user-friendly DIY app builder comes with state of the art technology that enables you to create feature-rich mobile apps for your consumers.
Yes, you read it right! The power of creating premium yet affordable Android and iOS apps is now at your fingertips. The extensive tutorials and guides come in handy to make your journey simpler.
For instance, you can go through the tutorial video: “How to make an app for free without coding” and create your own app. To know more, explore AppMySite and make the most of the opportunities at your disposal.
