The rise of mobile commerce has been meteoric. The number of smartphone users around the globe is around 5 billion and mobile traffic is ruling the web across all sectors and industries, leading to a huge demand for apps and app generator tools.
These factors directly establish the dominance of apps in the online retail and commerce space. In fact, the extensive growth and expansion witnessed by the m-commerce industry in the last decade have made businesses recalibrate their strategies towards mobile.
Retailers and business owners need to adequately prepare for this next wave of disruption and create e-commerce apps using futuristic solutions. The same goes for WooCommerce owners and there are enough studies and reports to prove that.
We have compiled a list of four powerful statistics that underline the importance of apps for WooCommerce website owners, and e-commerce businesses in general. Explore them and learn how you can make the most of the mobile-centric opportunities.
In this blog
- I. WooCommerce powers more than 30 percent of all online stores
- II. Mobile users spend 90 percent of their time on mobile apps
- III. Smartphones constitute around 77 percent of retail site traffic
- IV. Mobile commerce will account for 63 percent revenue by 2028
Four stats that highlight the importance of an app for your WooCommerce store
If you are planning to convert your WooCommerce website into an app you are headed in the right direction. Apps are the new way to do business and there are many studies to prove that.
Here are four powerful statistics of our choice that underline the importance of launching an eCommerce app for your business:
I. WooCommerce powers more than 30 percent of all online stores
WooCommerce is the eCommerce extension of WordPress. Now, almost half of the web is WordPress and WooCommerce is responsible for enabling eCommerce functionalities for a huge share of those sites. WooCommerce powers more than 3.5 percent of all websites on the web and 13.1 percent of all known websites powered by a CMS.
Moreover, around 33.14 percent of all eCommerce websites and 93.7 percent of all WordPress-based e-commerce sites use WooCommerce. These numbers go on to highlight the popularity of WooCommerce among online retail businesses and show why it can be your preferred choice for starting an online store.
II. Mobile users spend 90 percent of their time on mobile apps
Over time, the usage of the internet on mobile devices is overpowering desktop internet usage and traffic share. While the number of mobile site visitors is obviously higher than apps, customers spend more time on apps. In fact, smartphone users spend 90 percent of their time on mobile apps and just 10 percent of their time on mobile websites.
Additionally, people view 4.2 times more products per session on apps, as compared to mobile sites. Eventually, mobile apps have a 157 percent better conversion rate than mobile websites. These numbers go on to show that customers are now addicted to apps and want the convenience of one-click access to their favorite stores and brands.
III. Smartphones constitute around 77 percent of retail site traffic
Mobile continues to dominate the space even if we zoom in on the e-commerce industry. In 2023, approximately 30 percent of online shoppers used mobile commerce weekly. It is further estimated that 95 percent of purchases will be made online by 2040 and mobile will account for a huge chunk of this traffic.
Currently (as of the first quarter of 2024), smartphones make up for around 77 percent of retail site traffic. The huge traffic share also translates into engagement and conversions. Notably, mobile devices account for nearly 80 percent of visits and 66 percent of orders. While desktops may still ensure better conversion rates, considering the huge traffic on mobile devices, apps seem to be a smart investment for businesses.
IV. Mobile commerce will account for 63 percent revenue by 2028
Mobile is not just driving traffic but also empowering businesses to grow their revenue. In 2023, revenue from mobile-commerce sales reached an estimated value of 1.7 trillion US dollars, amounting to more than half of all retail e-commerce sales. Downloads and usage of e-commerce apps have also grown significantly over the past two years.
This highlights the growing proportion of mobile devices and apps in the online retail industry. While the share was around 43 percent in 2018, it is estimated to reach a projected value of 63 percent by 2028. All these numbers bolster the belief that mobile is the ultimate future of e-commerce.
How to enter the roaring mobile commerce industry?
As evident by the statistics, the eCommerce industry is on a consistent growth trajectory. From usage to revenue, numbers covering every aspect of the industry show that mobile apps are going to play an instrumental role in the expansion of online commerce.
This is the best time to go from website to app and offer your customers the convenience of mobile apps. You can sign up for AppMySite and create apps for your eCommerce business. Get deep integration benefits with WooCommerce or turn any other eCommerce website into an app.
Else, build an app from scratch and set up your mobile store with minimal effort. Design, develop, and launch your app without coding. Go from idea to app in minutes and experience new-age app development like never before.