Mobile apps today are a gateway for online businesses to discover, interact, engage, and retain customers. There are articles that describe apps as the ‘new loyalty cards’ because of their power to turn consumers into loyal and long-term customers.
Reports show that mobile users spend around 90 percent of their time on mobile apps as compared to mobile websites. Users view 4.2x more products per session within eCommerce apps and apps have a 157 percent better conversion rate. Moreover, app users demonstrate a 23 percent higher retention rate as compared to non-app shoppers, ensuring better brand loyalty and customer lifetime value (CLTV).
As a matter of fact, several online businesses now have an app-first or an app-only model, as online shopping is increasingly becoming synonymous with mobile shopping. So, whether you decide to build an app from scratch or turn your website into an app, it is important to streamline your loyalty practices and retention strategies to suit the smaller screen.
As WooCommerce is one of the most popular eCommerce platforms for building an app, today we are here to discuss how you can boost customer loyalty and retention using your WooCommerce app itself. Just follow the tips listed here and you will be good to go.
In this blog
- Create a simple and intuitive app
- Personalize the shopping experience
- Curate reward and discount campaigns
- Collect customer feedback and suggestions
Tips to use your WooCommerce app for boosting customer loyalty
There are many WordPress and WooCommerce users around the world and turning their WooCommerce site into an app is their first resort when they think of going truly mobile. While you can do that too, it is important to implement user retention strategies from day one. Go through some of them below and know more:
Create a simple and intuitive app
There’s no point in building an app for your online store if it isn’t engaging, seamless, and responsive. Customers usually browse through m-commerce apps on the go, and hence, your app must work seamlessly. Thus, you need an intuitive and easy-to-use native app for your online store that serves as an extension to your existing website.
You can use a no-code WooCommerce app builder to build your app that ensures real-time website sync and enables you to design apps as powerful as your website. Retain your branding theme and elements so that your users feel familiar while navigating the app. Design simple but engaging screens and make the end-to-end shopping journey frictionless.
Personalize the shopping experience
WooCommerce belongs to the WordPress universe that is powered by numerous plugins. You can use these tools to collect and analyze critical website usage data and emulate the same for your app. Use the website and app insights to personalize the usage experience, content, offers, emails, and other communication and marketing assets.
Display products that the users are most likely to find interesting. Send personalized and segmented mobile push notifications to share tips, recommendations, and suggestions depending on the user. Make every app user feel valued and entertained and it will reflect in your growth metrics.
Curate reward and discount campaigns
Mobile apps make it easier to manage customer reward points and loyalty. By integrating the two, you can offer your loyal customers a seamless shopping experience and boost your marketing strategies. It is for this reason that many businesses turn to loyalty and daily-deal application development.
Thus, you can offer special deals and discounts to frequent customers to increase their participation and engagement. Additionally, you can use push messages and marketing campaigns to instantly communicate limited-period offers, flash sales, and special promotions to select customers. This also increases the chances of re-engaging dormant customers who have not interacted with you in a long time.
Collect customer feedback and suggestions
One of the most important things customers notice while downloading an app or simply browsing it in the app stores is its ratings and reviews. These assets not only give a boost to your brand image and ASO initiatives but also help you gain the trust of potential users and inspire them to try your app.
This is why you should focus on collecting customer feedback seriously. Request and motivate users to rate and review your products, services, and the overall app experience. Collect detailed feedback and suggestions and implement the ones that can resolve any bottlenecks and enhance the appeal of your app.
Build an app for your online store without coding
All the tips and strategies listed above together sum up the core practices that you can adopt to ensure app user loyalty and retention. As suggested, the first and foremost step in this direction is developing an app that aligns with your goals and offers a smooth and rich shopping experience to your customers.
For this, you can explore AppMySite’s no-code app maker that empowers you to build apps without coding. Here, you can build an app from scratch or turn any website into an app, including websites built using eCommerce technologies such as WooCommerce, Shopify, BigCommerce, and so on.
Moreover, you can also migrate your live app listing on AppMySite and enjoy app design, development, deployment, and maintenance like never before. Sign up for free and watch your app idea come to life in minutes. Launch an eCommerce app with powerful features and grow your business and loyal customer base.