Mobile apps today are a gateway for online businesses to discover, interact, engage, and retain customers. Research undertaken by Appentive shows that nearly two-thirds of the companies that have witnessed a decline in customer loyalty over the last one year do not have a mobile app. As a matter of fact, several online businesses have an app-first or an app-only model, as online shopping is increasingly becoming synonymous with mobile shopping. In this context, it is important to streamline your loyalty practices and strategies to suit the smaller screen. Thankfully, you won’t have to reinvent the wheel, as long as you are aware of the following overarching trends while developing an app for woocommerce store:
1. Simple and intuitive app
There’s no point building an app for woocommerce store if it isn’t engaging, seamless, and responsive. Customers usually browse through m-commerce apps on-the-go, and hence, it would be ideal that your app can work seamlessly without the internet as well. Thus, you need an intuitive and easy-to-use native app for your online store that serves as an extension to your existing website. To build a native app for your WooCommerce store, make sure you approach trusted app builders, like AppMySite, for the best results. Experts at AppMySite pay special attention to the design and interface of the mobile app and deliver a fully-functional native app within a week.
2. Personalised shopping experience
Since a mobile application can engage customers and collect relevant information about them, personalising the shopping experience for them comes easily. Based on their engagement and order history, apps can display products that they are most likely to find interesting. Furthermore, apps can send relevant tips, recommendations, and suggestions depending on the user. Combining the data collected while your customers engage with the apps with the data on their taste and preferences can enrich your business with valuable insight on how to grow your business.
3. Special rewards and offers
Mobile apps make it easier to manage customer reward points and loyalty. By integrating the two, you can offer your loyal customers a seamless shopping experience and boost your marketing strategies. You can offer special deals and discounts to frequent customers to increase their affinity for your business. Additionally, you can use push notifications to instantly communicate limited-period offers, flash sales, and special promotions to select customers. This also increases the chances of reengaging dormant customers that have not engaged with your recently.
4. Customer feedback and suggestions
Mobile apps can help you collect critical customer feedback and suggestions, and also make customers feel more valued and connected to your brand. As a matter of fact, your most loyal customers can help you test new products and provide with authentic opinions and suggestions. What’s more, you can offer reward points or a small gift as a token of appreciation to your customers for providing earnest feedback. Furthermore, as customers review your app on various app stores, your brand gains more credibility and visibility at no extra cost!
In today’s disruptive and volatile business environment, a dynamic, engaging, and powerful native app is essential to stand out from the crowd. If you too want to build an app for woocommerce store, get in touch with AppMySite and know more about the many benefits of having a mobile app for your website.