Mobile apps are the new destination for almost everything significant on the internet. Whether its an online shopping store, on demand services, education, entertainment, organizational services, or more, there is an app for almost anything and everything.
Even content creators, marketers, promoters, and advertisers are looking towards the app industry for amplifying their prospects. Today, almost every free app has ads from various brands. In fact, even apps are promoted on other apps.
As it has become easier to build mobile apps with app creators available online, more businesses are harnessing this technique of earning additional revenue or sponsorship.
Besides getting an app for the business and offering ease of accessibility to customers, you can also monetize the app by displaying ads and sponsored content in your app. However, to make the most of it, you must have the right strategy.
Today, we are here to help you with the same. So, stay tuned to learn the best strategies and tips to optimize your in-app advertising strategy. Let’s begin the insightful journey without much ado!
The benefits of running in-app advertisements
Before we discuss about the strategies, let us first take a quick glimpse of the benefits of running in-app advertisements. If you have an app, then placing ads can have the following benefits:
#1: Performs better than mobile website ads
Mobile app ads perform better than mobile websites and earn more attention and conversions. As per Medialets, the click-through rates of in-app ads is 0.58 per cent whereas mobile website ads have a click through rate of 0.23 per cent. While the numbers may differ from platform to platform, the fact that in-app ads can bring in more success, remains the same.
#2: Facilitates utilization of device resources
Mobile apps often get more access and permissions to a users’ device as compared to websites. It enables you to target the audiences more accurately and show relevant ads to them. You can target or retarget users based on their location, preferences, app usage activity, purchase intent, and more.
#3: Enables better ad customization
As mobile apps facilitate easy access to information related to the customers, it becomes easier to show customized and relevant ads to them. This ultimately ensures a better experience for your customers and does not infuriate them by showing irrelevant and meaning less content. It also enhances the conversion rate of the ads, thereby ensuring more profits for you.
#4: Ensures better engagement & success rate
Mobile app ads have a higher rate of success as compared to other ad formats. If you manage to create eye-catching and compelling ads that blend well with the app real estate and create no cognitive burden on the users, chances are that your ads will be received extremely well.
#5: Adds additional channel of revenue
Mobile app ads do need much investment, and yet you can make a good amount of money by placing relevant ads in your mobile app. Therefore, if you are short on funds to keep your start-up up and running, or just need an additional revenue channel, ads are your go to solution.
Tips to optimize your in-app ads for conversions
Now let us help you gather some quick tips and tricks that you can put to use as you create in-app ads and launch them for your users. Follow the strategies listed below and optimize your ads for better results:
#1: Design a user-friendly app
Any app user will bother to browse through the contents of the app and pay heed to the ads only if the app content and interface is good enough. Remember, users do not land on an app for the ad. Therefore, you must ensure that the app is well-designed to fulfil the actual needs of your potential users.
Design a stunning app with customized aesthetics and theme. You can go for a native app that supports web-viewing functionality. While the native nature of the app will give a boost to the user-experience, the support for web-view will enable you to import and incorporate multiple functionalities from your website within the app.
Suggested read: Mobile app design – The Complete Guide to Designing a Mobile app
#2: Cultivate consumer trust
Today, people have the power of the internet and thus brands must not undermine their customers. Before you start bombarding your app users with an infinite number of ads, try to earn their trust and confidence first.
If your app contains ads, then declare this information on the app stores. You can pick ads and sponsored content that may actually hold some meaning and usefulness for your customers. Do not over do as it may infuriate your customers, mess with their navigation experience, and ultimately compel them to abandon or uninstall your app.
#3: Pick a compatible tool or service
There are multiple tools and services that you can use to show relevant ads. Some of these services do not levy any kind of fee and are absolutely free. You can pick a tool that is suitable as per your requirements, and automates most of the process for you.
For instance, you can go with Google AdMob, the heavyweight’s very own mobile advertising company and one of the most popular mobile app monetization solutions available online. It is one of the largest global ad networks and enables you to earn revenue with your app without much effort.
Suggested Read: Five tips to ace in-app monetization with banner ads
#4: Choose your sponsors wisely
If you are displaying ads involuntarily, then give them the freedom to drop a feedback or convey whether the ads are relevant for them. If this is not the case, then you should work on it and try to display ads that hold some relevance and significance for the users.
However, if you control what ads get featured in your app, then pick your partners and sponsors wisely. The ads that you display in your app can sometimes gel with your own brand’s content and hence affect your brand image directly or indirectly.
Basically, do your research and treat it like a mission to show relevant content to your users. When partnering with third parties, study the nuances and details of the terms and conditions carefully and pick reasonable payment criteria.
#5: Create ads that complement your theme
If you own the ads displayed in your app or you get to make the creative and executive decisions, then make the most of that opportunity. Remember, the visuals are the most significant part of your ad as they capture the users’ attention and decide their movement further in the purchase funnel.
Pay special attention on critical aspects of the ad like the artwork, effectiveness of the ad copy, and more. Do not forget to give a captive title to your ad and add a compelling CTA (Call to Action) button at some place prominent on the ad banner. This will get you the attention you need as your users will get the message clearly. A clear and concise but effective technique will earn more conversions and ensure the best results for you.
#6: Broadcast to the right audience
Accurate audience targeting plays a key role in determining the success of your mobile ad campaigns, and ultimately decides how much revenue you will generate. Therefore, you must broadcast the ad amidst the right users and filter the display of ads accordingly.
When choosing the targeted demography for your apps, take several factors into account. Based on your ad content, you can divide your audience based on their app usage behavior, content preferences, age, gender, location, socio-cultural background, and more.
#7: Analyze the metrics and reinvent
Just placing the ad on the platform is not enough. Every campaign has its share of success and failures that must be assessed. You must also work towards analyzing the prospective of the campaign, the results of the ad, and the factors that led to your success or failure.
While the metrics may vary for different users, some common parameters that you can consider are as follows:
- Number of clicks: The number of clicks generated on the ad shows how interested people are in the ad content.
- Conversion rate: The rate of conversions that you earn on the ad determines how successful the campaign is.
- Daily and monthly users: Compare the strength of your users before the start of the campaign and after the end of the campaign. These metrics help you understand how your ads are affecting the experience of your users.
- Return on investment: If you have spent some amount on your ad campaigns, then the returns that you gain also show how users are responding to the ads.
Depending upon your business niche, the nature of the app and ad campaign, you can also take several other factors into account. Analyze the parameters and reinvent your strategies accordingly.
Build an app that attracts both consumers and sponsors!
That was all for today! As discussed, Mobile apps can make your advertisement and marketing endeavors more powerful and effective. So, supercharge your online business by complementing it with a high-performing native app.
You can sign up for AppMySite’s free online app maker and create an app without any preliminary investment. The platform enables you to create an app, customize it, and test it for Android and iOS in a real mobile environment.
You can pay to publish your app only once you are completely satisfied with the build. The process is such that it gives you the freedom to design the perfect app that leaves your consumers in awe and offers them a smooth and user-friendly experience.
This can ultimately grow your conversions and consumer base and eventually attract more advertisement partners and brand endorsements. So, what are you waiting for? Get an app for your business now, and add the additional revenue channel to boost your profits and growth.