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All you need to know about white label software

The term white label fascinates everyone. From developers to business owners, technical professionals to software development companies, white label as a concept and technology is being discussed and embraced by all.

In one of our previous blogs, we discussed white label mobile apps, the benefits of developing such apps, and so on. Today, we will take this to the next level and discuss white label software and various aspects related to it.

From the definition of white label software to its types, applications, and benefits, we will cover it all. Stay tuned till the end and know all about white label software. Get answers to all your questions and become a white label software reseller.

In this blog

  1. What is a white label software?
  2. What are the types of white label software?
  3. What are the pros and cons of a white label software?
  4. How to choose a white label software?
  5. Frequently asked questions

What is a white label software?

What is a white label software? What is white labeling? How does white labeling work? Let us start with addressing these questions and delving into the details of the concept.

White labeling is a process by which resellers rebrand products and services developed by a third party and sell it to their customers as their own. The white labeled product and service may go through some change before being resold to the customers. However, some products can also be offered on an as-is basis.

Similarly, white label software can be defined as a software that can be rebranded and sold by businesses that have not originally created or developed it. Here, the company or developer that has created the software lends the usage, rebranding, and resale rights to resellers in lieu of a subscription or purchase fees.

In most cases, resellers get the tools required to manage and design the front-end of the product that remains accessible to their end users and customers. This is done to enable rebranding. Moreover, other than the software, the platform, services, support, etc., can also be white labeled under some circumstances.

For instance, let us assume that a development company has created a digital POS software. Now a web design and development agency, that extends website development services, can lease the software, and resell it to their eCommerce customer base. This creates a win-win situation for all as the developers earn subscription fees, the agency earns revenue by selling the product, and the customers get multiple services under one roof.

How does white label software work?

To summarize the above, we can say that white label software works in the following manner:

  1. Company X develops a product or service and offers it under a B2B (Business to Business) model.
  2. Company Y subscribes to the product or service, rebrands it, and then resells it to its own customer base.
  3. Consumer Z purchases the product or service under Y’s banner.

Please note that the company developing the product or service could also be selling to individual customers or companies directly. However, this does not change the fact that it can be repackaged by a reseller and offered to its customers as a product of their own brand or company.

What are the types of white label software?

It is important to remember that white label software is a concept and an approach towards developing a product. Therefore, white label software can be of infinite types and can be meant for usage and application across multiple verticals and industries depending upon the nature and caliber of the product or service.

However, to list broadly, white label software can be of the following types:

White label UI/UX design software

Designing UI/UX, graphics, and other assets can be an intensive task, especially for those who are not skilled or professionally trained. Therefore, offering design tools and services to people can be a great business idea. This is where a white label designing software can help. As designing is applicable across industries, it can be a profitable venture.

White label website development software

There are several website development tools, platforms, and services available out there. However, if you want to offer a web development solution to your customers then go with a website development software that offers white labeling. Extend the services under your banner and help customers create aesthetic websites.

White label app development software

White labeling is most common among developers. As apps are in huge demand and the supply is insufficient, white label app development software can be a great investment. Here, you can either create multiple apps and resell them to the customers or offer a platform, preferably code-free, to your customers where they can create their own apps.

White label marketing automation software

From email marketing to PPC campaigns, digital marketing to advertising, there are several automation and management tools available online. Go for a marketing software that offers white label services and rebrand it. Offer the solution to your customers and help them upgrade their marketing and promotional activities.

White label sales support software

Sales and support have become an integral part of every business today. It has become imperative for businesses to offer chat, email, and other support services to their customers. However, not every business may have the resources to do so. You can offer a white labeled sales and support software to such businesses and make their journey easier.

White label SEO and analytics software

SEO has evolved over the years. However, its importance has increased alongside the growing need for collecting, processing, and presenting critical business data. If your business requires you to present SEO and analytics tools to your customers, you can go with a white label software that does the same. This will save you lots of time and effort.

White label digital media management software

From scheduling posts to monitoring reactions, managing brand collaborations to collecting page insights, digital media management requires a lot of effort and hard work. However, you can simplify the process for your customers by offering automated software for social media management and digital marketing. Just go for a white label solution and rebrand it to get started.

What are the pros and cons of a white label software?

While the pros and cons of a particular software depend on a range of factors, we can tell you the benefits and drawbacks of offering a white label software at large. Go through the sections below, and discover the advantages and disadvantages of a white label software:

Pros of offering a white label software

Offering a white label software to your customers can have endless benefits. Some of the advantages are as follows:

  • No hassles of researching or developing the product
  • No barrier to entry as the product is already built
  • Availability of a tried, tested, and validated product
  • No expenditure on maintaining and upgrading the product
  • Time and cost saving that can be utilized elsewhere
  • Reduced development cycles and faster product delivery
  • More options for customers leading to new revenue channels
  • Easy way to start a business from scratch and make revenue
  • Fastest option to upgrade and scale an existing business
  • Secured business identity, branding, and image-building
  • Reduced backlog leading to more efficiency and response
  • Financially rewarding and suitable for all kinds of businesses

Cons of offering a white label software

The advantages of offering a white label software outweigh the demerits. However, some considerable disadvantages of a white-label software are as follows:

  • Lack of complete authority and autonomy
  • Lack of holistic knowledge of the software
  • Challenges of customization and scalability
  • Challenges of transparency and control
  • Dependency on third-party for resolution of issues

While there are more pros to using a white label software, you must consider its limitations as well. This will help you understand the possible challenges and narrow down your selection of software to the best and safest of technologies. 

How to choose a white label software?

Now that you know about white label software, let us tell you how you can choose a reliable one for your business. Go through the steps below and learn more:

Step 1: Understand your requirements and goals

Start with listing your own business goals, the needs of your customers, and the demand of the market. Here, you should note that if you need a software only to upscale your business and cater to the demand of your customers, you may not need to care about the market.

On the other hand, if you want a long-term business that ensures growth and scalability then also look for what is trending in the market. For instance, there is a growing demand for no-code Android and iPhone app builder software as apps have become imperative for every business.

However, if you only need marketing services, then you can go with a marketing automation software. Ultimately, the choice of the white label provider should be based on your business goals and the requirements of your customers.

Step 2: Identify a suitable software or solution

Once you have a checklist of what you want, the search for a suitable white label software will become easy. In order to find a solution that makes your journey easier, you can look for a platform or software that ensures the following:

  • Easy to set up and get started with
  • Seamless rebranding and reselling
  • Dashboard for unified management
  • Easy product development and maintenance
  • Easy rebranding and customization
  • Minimal intervention in pricing and resale
  • Smart and advanced technology stack
  • Dedicated and smooth support and assistance
  • Affordable and suitable for all kinds of businesses

You can add your personalized requirements to the list and find a solution that ticks on the most parameters. You can also give preference to solutions that offer demos and trials. This will help you understand what you are getting into and make a favorable choice accordingly.

Step 3: Subscribe to the software and get started

Once you have identified a suitable software, you can subscribe to it and get started. If required, you can set up a team of in-house resources that will help your customers with the product or service you are offering. Start promoting and marketing the product on all your platforms and create a buzz. Go live with the product with a bang and get more customers to try and buy.


White label software is not merely a way to escape the hassles of developing a product. On the contrary, it is a smarter way of making use of an existing product, service, or technology. An ideal white label software helps enhance your offerings, upscale your business, cater to the growing needs of your customers, and more.

You can save the time and money that goes into building a product and allocate efforts and resources to branding, marketing, and other activities. So, go with a solution that is ideal for your business, aligns with the current trends and demands of the market, and has the potential to amplify your branding and revenue. 

Frequently asked questions

What is the difference between SaaS and white label?

SaaS stands for Software-as-a-Service. As the name suggests, it is a software or platform that is offered to the users. The software is delivered and licensed in a way that it can be accessed online through a subscription-based model. On the other hand, white labeling is a process in which a product or service created by one business is rebranded and sold by other businesses as their own. Not every business can create a SaaS solution, but almost anyone can go for a white label solution for extending a product or service to their customers and clientele. For instance, AppMySite is a SaaS platform that can be white labeled under its agency solution.

What is white label vs private label?

White labeling is when a product or service offered by a third party is rebranded and sold to multiple resellers, customers, and clients. On the other hand, private labeling is a process where a product is created by a third party only to be sold directly to a retailer or a business. Broadly, white label is a term used for software and digital products. Whereas private labeling is used for physical and eCommerce products.

Is white labeling legal?

Yes, white labeling is a legal business practice. White labeling allows businesses and resellers to lease a product from a company or SaaS platform, rebrand, and resell it to multiple customers.

Is white labeling profitable?

It is not feasible for all businesses to create every product or service. This is where white labeling comes into play. Subscribing to a white label software, product, service, or platform can be immensely profitable. You can offer a desired product or service to your existing and new customers without worrying about the infrastructure, manufacturing, maintenance, and other aspects of launching a product or platform from scratch. You can price and sell the product or service as you want and earn limitless revenue. The better you resell, the more profits you can make.

Which white label software is the best?

The choice of your white label software should ideally depend upon your business niche, expansion goals, targeted audience, and other personalized factors. Go with the software that is easy to use and offers value to your end users or customers. It should supplement your existing products or offerings or enable you to create a standalone business out of it. The choice is completely yours. You can read our blog and find out if AppMySite’s white label app development software is a suitable white label solution for you. 

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