While this article covers the best pricing strategies for white-label mobile app resellers, if you wish to white-label AppMySite with your branding ,ย get started now.
Technology evolves faster than ever โ and so do customer expectations. For agencies and developers, keeping up with this rapid change can be challenging, especially when it comes to building and maintaining scalable app development infrastructure.
Thatโs why white label software has become a go-to business model. It allows resellers and digital agencies to offer high-quality software solutions under their own brand โ without the heavy lifting of development, updates, or maintenance.
If youโve already partnered with a white label mobile app builder and want to maximize profitability, pricing is your most powerful lever. A strong pricing strategy doesnโt just boost margins โ it also builds trust, competitiveness, and customer loyalty.
Hereโs how to price your white label mobile app services strategically in 2025.
How white label software reselling works
White label reselling is simple: you partner with a SaaS provider, rebrand their product as your own, and sell it directly to clients. You donโt pay for R&D or infrastructure โ instead, you profit from your own pricing structure.
For example, AppMySite offers agencies a white label mobile app development platform where they can create and resell fully branded, no-code apps. You set the price, manage clients, and keep full control over revenue.
In most cases, the process works like this:
- The SaaS provider builds, updates, and maintains the core product.
- You (the reseller) purchase access at wholesale or partner rates.
- You rebrand the solution โ customizing names, visuals, and pricing.
- You resell it to clients under your own brand identity.
Unlike affiliate marketing, white label reselling gives you end-to-end ownership of the sales and support experience โ and recurring income through subscriptions.
Read: All you need to know about white-label software
Why pricing strategy matters for white label resellers
Pricing is more than just a number. Itโs a reflection of your brand value, customer perception, and business sustainability.
The right pricing strategy helps you:
- Create strong first impressions and attract ideal clients.
- Balance affordability and profitability.
- Stand out from competitors offering similar white label products.
- Retain customers and reduce churn.
- Scale sustainably while maintaining healthy margins.
Without a sound pricing approach, even a great product can struggle to grow. Letโs explore how to avoid that.
Common software pricing models
Understanding how SaaS products are priced will help you choose the right model for your reselling business.
1. Licensed software
A one-time purchase where customers pay upfront for ownership. While simple, it limits recurring revenue and repeat engagement โ making it less ideal for modern resellers.
2. Subscription-based software
The most popular model for SaaS resellers. Customers pay monthly or annually for access, ensuring predictable recurring income. It also supports long-term relationships and ongoing updates.
Subscription-based models often include:
- Freemium plans: Offer basic features for free and charge for premium tools.
- Usage-based pricing: Charge based on metrics like storage, transactions, or user count.
- Tiered pricing: Create multiple plans for different customer segments (e.g., starter, business, enterprise).
- Service-based add-ons: Bill for customization, onboarding, or dedicated support.
For most app resellers, subscription-based pricing works best โ combining customer retention with steady revenue growth.
The best pricing strategies for white label app resellers
Every resellerโs market, audience, and goals are different. But these proven frameworks can help you find the perfect balance between value and profit.
1. Price differentiation strategy
Offer varied pricing to different customer segments based on factors like geography, demographics, or purchasing power.
Examples include:
- High differentiation: Premium pricing for high-value clients who seek custom features.
- Focused differentiation: Target niche audiences willing to pay more for exclusivity.
- Cost leadership: Competitive pricing for small businesses seeking affordability.
- Integrated cost leadership: Flexible pricing tiers to cater to a broad audience range.
This approach allows you to adapt pricing to market realities while maintaining profitability.
2. Cost-plus pricing
Calculate your total expenses (including white label partner costs, operations, and support) and add a markup percentage to ensure profit.
For example:
If your cost per app from AppMySite is $40/month and your overhead is $10, you can resell it at $99/month โ earning a healthy margin.
3. Value-based pricing
Instead of basing prices on cost, set them according to the value your clients perceive. For example, if your clients use your apps to generate revenue or leads, theyโll likely be willing to pay more.
Focus your marketing on outcomes, not inputs โ like โGrow your revenue 5x with your own branded appโ instead of โGet an app for $99.โ
4. Competition-based pricing
Analyze what other white label app resellers charge and position your offer strategically. You can:
- Undercut competitors to attract new customers.
- Match their prices but differentiate with better features or support.
- Go premium if your service offers stronger customization or performance.
The goal isnโt always to be cheaper โ itโs to offer better perceived value.
5. Freemium and premium pricing
Freemium models help attract users who can later upgrade to paid plans. Offer a free tier with limited features and upsell premium ones with advanced capabilities, branded dashboards, or enhanced analytics.
This approach builds trust and helps convert free users into paying customers over time.
6. Penetration pricing
Set lower introductory prices to attract early clients and build credibility. Once youโve established a reputation, gradually raise your rates.
Be cautious: avoid setting prices too low for too long, or customers may undervalue your service.
7. Dynamic pricing
Adjust your prices based on market demand, customer segment, or seasonality. For example, offer discounts during slow months or promotional bundles for agency clients who buy multiple app licenses.
This flexibility allows you to stay competitive and maximize conversions across different segments.
How to offer the best prices to your clients
To ensure your pricing strategy works long-term, balance affordability with reliability and value. Hereโs how:
- Choose the right white label platform.
Partner with a provider that offers flexible pricing, full rebranding control, and top-tier technology. - Understand your clientsโ pain points.
Different businesses have different budgets and needs โ align your plans with their expectations. - Bundle services.
Combine app creation with additional offerings like branding, digital marketing, or maintenance for higher perceived value. - Experiment and optimize.
A/B test different pricing tiers, bundles, and promotions. Track conversion rates and retention metrics before finalizing. - Communicate value clearly.
Emphasize benefits like faster app launches, no-code simplicity, and scalability. Clients are more likely to pay for results, not features.
Why AppMySite is the best platform for white label app resellers
If youโre looking for a white label app builder that combines flexibility, affordability, and scalability, AppMySite is your best option.
AppMySite allows you to:
- Create and resell native Android and iOS apps without coding.
- Customize every element with your own branding and domain.
- Offer clients a seamless DIY app-building experience.
- Manage all clients and apps from one dedicated reseller workspace.
- Earn recurring revenue with subscription-based plans.
You can even start for free, test the platform, and pay only when youโre ready to go live.
With AppMySite, youโre not just reselling software โ youโre building your own scalable business ecosystem.
Final thoughts
Pricing is both an art and a science. As a white label mobile app reseller, your strategy should strike a balance between profit and value, affordability and exclusivity.
Start by understanding your market, test different models, and refine your plans based on real data. With the right white label partner like AppMySite, youโll have the freedom, technology, and support to scale profitably โ without the complexity of traditional software development.
Set your prices strategically, build loyal clients, and grow your brand with confidence in 2025.