How to use your website to amplify mobile app traffic and app installs

Sep 21, 2021 | Mobile App Marketing, Mobile App Promotion

Websites play an instrumental role in gaining the necessary exposure for your business. Well-designed, and perfectly developed websites can make your brand more discoverable and searchable on the web.

However, just having a website is not sufficient in the age of smartphones. Websites can only drive the primitive exposure and bring in some initial sales.

In order to turn your visitor traffic into a regular and loyal customer base, you will need to convert your WordPress site to Android and iOS apps and offer your customers the ease and convenience of mobility and portability.

In fact, you can use your website as an apparatus for increasing your app traffic and installs. Whether you have an app or not, this blog can help you understand how you can use your website to increase mobile app traffic.

So, stay tuned till the end and learn the best tips and tricks to inspire your website traffic to download the app. Increase your app installs and make the most of the mCommerce industry.

Tips to use your website to increase app installs

Statistics show that apps can be more beneficial for businesses as compared to websites. It is the age of smartphones and apps are crucial for bringing in more traffic and conversions.

If your app traffic has reduced, it can affect your overall growth and success rate. People who visit your website are more likely to download your mobile app and get converted into loyal and long term customers.

So, go through the tips listed below and learn to use your website and increase your app installs. Let us begin!

#1: Optimize the website for performance

In order to invite your visitors to an unmatchable app experience, you will first have to make their website journey flawless and frictionless. So, design a dynamic and highly functional website that ensures a powerful and smooth performance.

Optimize your website for mobile app users and let them encounter awesome aesthetics, content, functionalities, and features. Sort out the layout of your landing page and use it to tell your users what all can be expected from other platforms of your brand.

Choose your color palette and typeface cautiously and use the same branding assets to design your app. This will help you achieve consistency and offer a coherent experience to those who visit your website as well as your mobile app.

#2: Write a compelling invite with CTAs

Create your website design and content with utmost professionalism and keep quality and user-centric approach at the center of all your endeavors. If you want your visitors to download your app for a better experience, then make your message explicitly clear without forcing the idea on them.

Track the usage pattern of your visitors and find out the pages that are likely to get the most attention and would be suitable to endorse the apps without being intrusive or interfering with the users’ navigational experience. Now, create clear and captive CTA (Call to Action) buttons to invite users to download your app and place them on these pages.

Add the link to your app on the app stores on these buttons and add a different button for each store. Do not forget to add crisp and concise but creative text that highlights the importance and benefits of using the app and compels users to do the same.

#3: Enhance your app store listings

Now that you have added the link to the app stores on the website, your app store listing should be ready to welcome the website traffic. Most app stores demand you to optimize your content for enhanced visibility and search ranks.

While you align your content to benefit your App Store Optimization practices, do not forget to optimize it for your existing customers as well. Add crisp and descriptive content and use multiple screenshots to highlight the features and layout of your app.

You can also add a preview video to your App Store and Play Store listing and make it easier for your users to know what they can expect from the app. You can also add the video to your website and capture the visitors’ attention as you tell them about your mobile app.  

#4: Increase user generated content

Let your existing app users attract other visitors for you and cultivate more authority and social proof for your brand. Try to acquire and publish more user generated content to inspire incoming visitors to try your app.

You can showcase the ratings, reviews, and testimonials from your app users on the website and motivate visitors to install your app and use it. As per RevLocal, 91 percent of people trust reviews as much as personal recommendations. Clearly, adding the experience of your users in their own words can inspire more people to desire the same experience.

You can also think of other ways of publishing user-generated content on your website and garner more eyeballs. For instance, you can organize campaigns, quizzes, seminars, live chat sessions, etc., or build an app users’ community on social media platforms.

#5: Use analytics to personalize the messaging

Whether you use ads, social media channels, push notifications, action prompts, email, or anything else, make attempts to personalize the message for your customers in order to make it more effective and appealing.

You can track your visitors’ activity and send app download alerts and requests accordingly. Say a customer was opting in for personalized blogs, newsletters, or product recommendations, you can tell them that the same experience can get better with apps and ask them to download it then and there.

For example, if a customer faced problem in logging in to their account, you can ask them to install the app and stay logged in for an easy and hassle-free experience. You will need to monitor your customers preferences closely and study your website data regularly. Analytically analyze your data and make the business and marketing decisions accordingly.

#6: Use banners & widgets to promote app

Your website’s real estate can be put to use as you endorse your app among the visitors. You can use the creatives, images, videos, content, action buttons, and more to push your app on the website.

Moreover, you can create banner ads and widgets to promote your mobile app on the website. There are tools like GetSocial that can be used to get banners and widgets for inspiring more app downloads.

Additionally, you can use other promotional methods and invite post content from third party platforms, influencers, etc., where they talk about your product in an engaging manner. You can also publish blogs on the website highlighting your app’s benefits and features.

Suggested Read: How to harmonize your mobile app and website design?

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