Blogging is an amazing medium for staging your power of writing and conceptualizing. Food blogging, especially, has become quite a vogue and has developed into a full-fledged profession in recent times.
The new-age tools have further amplified and aided the food blogging industry, making it a big hit. The advent of social media platforms has also opened up many new avenues for passionate food bloggers.
Another such revolutionary tool that is empowering bloggers across the globe, is the mobile app. Mobile apps are helping bloggers set up their own blogging business and earn revenue.
Creators around the world are building blogging apps with free online app makers and establishing themselves as a brand. Keep reading further and discover how you can achieve the same for your food blogging business.
Apps are the new marketplace for food blogs
Whether food blogging is your full-time profession or just a hobby that grew into a passion, apps have the potential to propel it toward growth. In fact, in this day and age, the whole world is turning to mobile, and apps have become the go-to source for any requirement.
All the businesses, institutions, retail setups, and even service providers are making efforts to join the mobile commerce league and make their mark in the mobile market. Content creators and bloggers have also understood the need of the hour and are adapting themselves accordingly.
Apps can have several advantages over websites for your food blogging business. Some of the notable factors are listed below:
- Apps promote brand loyalty and users don’t abandon or switch platforms frequently.
- Apps do not suffer the ‘buy and bye’ setback as users keep returning for more.
- Apps allow instant access and ease of usage, thereby multiplying consumption.
- Recipe Apps Market size is projected to reach USD 1358.5 billion by 2031.
- 95 percent of restaurateurs agree that technology helps them run their business with more efficacy.
- New food blogging and recipe apps are getting added to the stores each day.
- The mobile market for food blogging is growing in leaps and bounds.
- It is easier to serve and market content with apps as compared to websites.
- People spend more time and money on apps and aid higher revenues.
- Apps attract more user engagement and enhance brand recognition.
Owing to these reasons, and many more, we can assure you that mobile apps have become the most bankable investment for brands and businesses, and for bloggers as well.
A to Z of a successful food blogging app
If you are dedicated to your passion for food blogging and aim to set up a full-fledged mobile business, you must move ahead with a clear blueprint and a strong strategy. Incorporate all the significant elements of a robust mobile app blogging business and taste success in no time.
Let us uncover the best tips and tricks one by one:
1. Sort your business goals and target audience
Before you proceed to build an app for your readers, you should set some objectives for yourself. Conduct detailed research to determine what you wish to achieve as a business and proceed accordingly. Also, find your target audience as they greatly influence your business decisions.
For instance, you must sort out whether you only want to supply food blogging content or complement it with a recipe section. You can also add a section where you review cuisines and restaurants. If you wish to build a revenue channel, you can also set up a store and sell e-books, subscriptions, or other commodities.
Suggested Read: How to conduct mobile app market research?
2. Find your Unique Selling Proposition
Once you have identified your goals, the next step is to find a USP. It can be something that your existing customers already love about you, something related to your expertise, or an idea that you believe is different, and has the potential to generate outstanding results upon execution. Emphasize on this idea as you curate your content and your marketing campaigns.
A vanilla blog app layout is not going to attract enough eyeballs so always think out of the box. For example, you can also add the list of ingredients and the recipe of the dish while critiquing it. Else, you can impart knowledge about the cultural and historical importance of various cuisines and dishes, and so on.
3. Think of a tempting app name
A good app name has advantages you cannot even think of. While a catchy name can hook visitors and tempt them to download your app, an unattractive name can turn them off, despite all that goodness within your app. Hence, think of a quirky app name that upholds the identity of your brand.
The name of your app can also influence the visibility, ranking, and likeability of your app. So do some hard work and research for the best options. Conduct some A/B testing and see which names people liked the most and were able to relate with your brand. Finalize that name and spin your brand identity around it.
Suggested Read: The best strategy to reserve a name for your Android and iOS apps
4. Enrich the functional and visual appeal
You are well aware that content and visuals play a great role in the world of blogging. If the pictures are not good, and the captions and copies are not convincing enough, people will stop following your blogs. The same goes with apps as functional and visual appeal play a strong role in their success.
Therefore, look for the best themes, find the most appealing color schemes, and design the best layout for your app. List all the categories and highlight the Call to Action buttons well within the app. Add images, and catalogs, and enrich it with various creative elements. It will increase your app engagements and boost conversions.
5. Add a dash of personalization Â
Every app user and blog reader has his own list of expectations and requirements. It is obviously not possible to address all of them, but you can make up for it by personalizing the content and the marketing messages. Track the activity of your users and suggest content accordingly.
You can also list distinct categories to ensure frictionless navigation for such customers. Have separate sections for diet food & nutritional dishes, vegan dishes, different cuisines, recipes, restaurant reviews, local eat-out suggestions, and so on and so forth. The ultimate aim is to ease and uplift their app experience.
6. Establish a revenue channel
Having an app can boost your brand recognition and increase its reach. Besides providing ease and comfort to your readers, it should also multiply your business prospects and provide you with an opportunity to earn. You can choose your very own app monetization technique and earn revenue or even sell related products on your app.
Besides the traditional methods of in-app ads, and in-app purchases, you can also go for affiliate marketing and partner with other people in the food industry. You can easily attract food brands, restaurants, etc., and run paid promotions or reviews for them. You can also break the monotony and invite other bloggers for a podcast or a joint venture. However, in any case, keep the authenticity and image of your brand intact.
7. Integrate marketing & publicity tools
People buy what they see! Keep this golden rule of marketing in your mind and proceed accordingly. Integrate communication and marketing tools in your app to channel your publicity. For instance, when you build an app with AppMySite, you get features like social media integration, push notification, and in-app chat for marketing and communication.
Using these tools, you can regularly communicate with your readers and consumers, and market your content across various platforms. Use notifications to send offers, new content and campaign updates, etc. Also, encourage your readers to share your content in their circle and on social media platforms. Promote your app actively and reach as many people as you can.
No-code app development: Accomplish it the most hassle-free way
This was our brief guide to developing your food blogging hobby into a full-fledged mobile app-based business. If you are intrigued by the ideas, have set your business goals, and are ready to venture out, there is no reason to wait anymore.
You can go for the custom restaurant application development but that can be really laborious and draining. In order to optimize your efforts and investment, you should opt for the more modern and new-age DIY techniques.
These techniques are faster, easier, and smarter, and do not burn a hole in your pocket. For instance, if you already have a WordPress website, you can turn it into an app with a WordPress app builder. The one offered by AppMySite comes with a range of features and built-in marketing tools that make content sharing and promotion easy.
Turn your food blogging site into an app and attract mobile-loving consumers with ease. Multiply your chances of growth and empower your business prospects by venturing into mobile commerce. Build aesthetic and feature-rich apps for your consumers and keep adding more savories into their lives without any break!