One of the biggest challenges that online store owners face is holding the attention of website visitors and customers in order to continually engage them. However, this can be easily accomplished by creating a mobile app that’s designed to deliver a smooth user experience via smartphones.
Fortunately, new technologies have made app development easier and more feasible. For instance, you can create a powerful mobile app for your online store with a free app builder like AppMySite in minutes, without any coding.
But first, it is important to understand how an app can really help your business. Explore the benefits of launching an eCommerce app for your online website. Stay tuned and learn how to build an app for your store.
In this blog
- Reach more customers globally
- Offer ease of browsing and shopping
- Increase customer engagement and loyalty
- Power your marketing initiatives
Top benefits of creating an app for your WooCommerce store
Apps are everywhere. If you own a WooCommerce site, or any online store for that matter, mobile apps can give your business an instant boost. Here are the topmost advantages of launching an app for your store:
Reach more customers globally
Android and iOS together constitute an operating system (OS) market share of around 60 percent. As per reports, mobile devices account for more than half of the global web traffic. Thus, most businesses are now moving ahead with a mobile-first approach to ensure that they reach their customers right where they are – on their smartphones.
Launch an app if you too want to engage more customers and tap into global markets relevant to your business. Start with conducting proper mobile app market research and identifying your potential users and buyers. Build Android as well as iPhone apps and inspire your website visitors to download and use them.
Offer ease of browsing and shopping
Customers now have a lesser attention span and more platform options than ever. Thus, they must be provided with optimized, fast, and convenient solutions to prevent migration and churn. Thankfully, clicking on the app icon is all a user needs to launch a store’s app and it aligns with their demands perfectly.
Thus, you can launch an app to make sure that your mobile-friendly users enjoy a seamless browsing and buying experience. Make shopping a breeze with features like smart search, easy navigation, organized menus, smooth checkout, chat assistance, and more. Offer easy support and enrich their experience with helpful pages and products.
Increase customer engagement and loyalty
A native app can help you leverage the device features and collect critical insights and data related to your customers and their usage behavior. By understanding your customers better, you can identify their tastes and preferences and make customizations in the app accordingly.
Use the insights to personalize the content, product recommendations, push notifications, discount offers, and other assets. Also, collect ratings and reviews and find ways to incorporate the feedback to enhance your app’s features and functionalities. This will make your customers feel valued and ensure their commitment and loyalty towards your brand.
Power your marketing initiatives
Mobile apps can unlock several new avenues for marketing, promotion, and even monetization. For instance, you can enable in-app ads and enable in-app purchases to monetize your content and sell digital goods to your app users. Apps also allow you to collaborate with brands and influencers that prioritize the mobile experience.
Adding social links to the app, running app-only offers, sending segmented rich push notifications, creating app user communities, and offering loyalty rewards to long-term users, are some examples of how apps can be leveraged to power your marketing efforts. Use your app to implement popular marketing techniques and bolster your initiatives.
How to make an app for your online business?
Now that you know about the wonders of having a mobile app business, the next step is to launch one. For this, you can sign up on AppMySite and develop your app without any coding.
AppMySite offers versatile product options, and you can select the one that aligns with your goals. For instance, you can create standalone Android and iOS apps from scratch or turn your website into apps that are in complete sync with your web store.
Thus, you can build apps for Shopify, BigCommerce, Squarespace, PrestaShop, and many more. The platform also offers a WooCommerce app builder that ensures deep integration with your WooCommerce site. Go with whatever suits you the best and watch your app idea come to life in minutes.Design, develop, customize, and deploy your app without coding and give customers one-click access to your store. Tap into the m-commerce industry with a shopping app like Amazon or build a retail app like Walmart. The choice is yours!