Ever since the mobile app technology has emerged, the world around us has started changing dramatically. New dimensions and new avenues of growth and success have opened up for businesses.
E-Commerce has started evolving into mCommerce and the number of mobile app shoppers is constantly increasing. In fact, people are using apps for a variety of activities in their daily lives and businesses are harnessing this possibility to the fullest.
If you also own a Shopify store, you are already in the league of the smart and advance businesses. As claimed by the owners, Shopify is one of the best eCommerce platforms that allows you to sell anywhere and everywhere.
However, creating an app with a Shopify app builder will unlock new opportunities for you. Today, any business is incomplete without a mobile app for its customers. So, stay tuned and learn how you can build and launch your own mobile app store.
Shopify: the ultimate eCommerce solution
In the past few years, Shopify has emerged as the ultimate eCommerce solution for businesses that aspire to become an online success and increase customers across the globe. It is easy to build an online store and the user-friendly features can make it even more enriching.
There are more than one million merchants on the platform and $135+ billion is generated through annual sales. However, it was recorded that more than 80% of the traffic and more than 70% of the orders on the Shopify stores come through mobile devices.
This, coupled with the fact that more users prefer mobile apps to shop these days, further intensifies the need of an app solution for your business. Undoubtedly, Shopify is a wide market, and with a fully-featured app, you can leverage your performance in the market even more.
Create the perfect app with precision
To allure more customers, you must build your app with absolute perfection. The features and functionalities must be listed and integrated with great attention and precision.
Consider the tips listed below and ensure the best performance:
1. Go for code-free solutions
There was a time, when businesses were compelled to go for custom app development services, to get a highly functional and fully featured app. This need has been eradicated by smarter solutions, the code-free DIY mobile app builders.
Create your Shopify mobile app with all the alluring features using AppMySite. It enables you to build your perfect AI powered, fast and responsive native mobile app in a completely code-free environment. It has a visually directive interface and a friendly dashboard where you can create your app while munching on your favourite snack. It is fast, seamless, affordable, powerful and full of delightful surprises that come for free.
2. Ensure maximum coverage
Do not lose customers if they make a switch from one platform to the other. Create apps for both Android and iOS users and cover a wider demography. Get a mobile app creator that allows you to create and publish apps for both, the Google Play Store and Apple App Store.
You can also go for multilingual apps or create an app that adapts to language settings of the device. This will add a global appeal to your app and make it likeable for a wider demography.
3. Custom design the layout
Although you must choose a code-free DIY app builder, do not settle for a drag and drop solution. Get an app that gives you ample space, time and support to custom-design the layout. This includes the app icon, user on-boarding page, landing page and more.
Design all the elements, screens, pages, categories, action buttons, and more such that it pleases the senses of your app users and keeps them hooked to it. Also ensure that the overall look and theme conforms with the website and the image of your brand.
4. Emphasize on the features
The app interface and features play a vital role in increasing the usage, session time, conversions and the revenue. Hence, ensure an amazing UI/UX (User Interface & User Experience) to keep your shoppers tied to your app.
All the transitions should be smooth and all the standard features should be present to make the usage seamless. Add attractive images, clear product descriptions, and more. Enable social media sharing, rating & reviews, and more, to boost your brand value.
5. Make navigation seamless
It is established that repeat customers bring in more revenue than new ones. However, with an app that ensures frictionless navigation, you can earn new users, re-engage lapsed users and also retain existing users. Boost purchases and increase basket size & repeat sales by making filtering, sorting and buying a cakewalk for consumers.
Ease their check-out process by allowing them to easily add products, apply discounts, view invoices, retrieve parked orders & place new orders, make payment through preferred gateways, and optimize delivery details. Make the end-to-end shopping experience user-friendly and effortless.
6. Enrich with surplus benefits
Make the app even more desirable and popular by enriching it with surplus benefits and additional support. Add chat sections, feedback and review boxes, product catalogues, sharing icons & buttons, and multiple tools that elevate the functionality of your app.
Track purchase activity of consumers and customize their experience to upsell and cross-sell for higher revenues. Communicate with them regularly through in-app notifications and send messages for offers, deals, discounts, sales, etc. You can also link your CMS pages to your app to make it more informative and entertaining.
Carve out the best launch strategy
It is not just enough to create an app and make it live. You will need to promote and market the app well to get good number of initial downloads on the app stores, and to secure better ranks.
Although, there are a variety of ways for marketing and promotion of a mobile app, it can be mainly divided into three phases.
The three most significant phases of a perfect launch strategy are:
While the app idea is still being conceived or the app is being built, you can spend some time promoting it parallelly. This phase is similar like the teasers of a movie and must be taken absolute care of. It is the best time to create curiosity in the minds of your potential app consumers.
Drop intriguing teasers and promo runs on your website, social media pages, or other advertisement channels. Tell them why the upcoming product is desirable and how it will impact their lives for the good. You can also go for A/B testing in this phase. Do not forget to create a hype around the launch of your app and thrive on it.
This is the phase where the actual game takes place and it requires the most efforts. You can stick to some elementary medium and platforms or make the launch of your app an extravagant affair. It totally depends on your budget, business goals and your calls.
However, do not forget to endorse your USP (Unique Selling Proposition) at this point and make your users feel like they are a part of the campaign. At this stage you can use existing tools of communication or you can go for App Store optimization, Install Ad Campaigns, Video Marketing, Influencer Marketing, Social Media Marketing or more.
3. Post launch
In order to raise the curve of growth and prevent it from dropping, you must be consistent in your efforts. The marketing should not just stop with the launch of the app. In fact, it should take a stronger pace from this point. This can be done using Push Notifications, Email Marketing, Social Media, or more.
Once the app is out there, you can actually seek people to indulge, use your app, drop ratings and reviews and share it in their circle. To achieve this feat, you will need to communicate it to them strongly and smartly. Redirect your marketing efforts and keep analysing and reinventing the efforts from time to time.
Claim your territory now!
This was our short tour on which we guided you through the wonders of a Shopify mobile app. However, this arena is quite vast and we will continue discussing more aspects of it in our coming blogs. You can stay tuned to this space to further enrich your knowledge.
Meanwhile, you can explore the AppMySite mobile app builder for WordPress, WooCommerce and Shopify websites, and build a mobile app of your own. To know about the best practices of creating an app, launching it, and marketing it, you can read our blogs or watch our YouTube videos.
This is high time that you seek proper knowledge about the mobile marketplace and secure your place in it. Build an app to claim your territory and market it the right way to stay ahead of your customers. Get going! May the force of technology be with you!