The mobile app development landscape is evolving in leaps and bounds. Apps ensure better success and revenue potential and bring you closer to your customers. As a result, every business aspires to go mobile-first and earn the attention and engagement of mobile users worldwide. However, a robust strategy and fresh approach are important when developing apps.
If you are planning to launch a new app project of your own, you must follow the latest trends in app development. From the rise of AI-powered apps to increased personalization, the mobile app development industry is going through many transitions. Continue reading and find out what is in store in 2024.
Suggested Read: Best mobile app ideas for 2024
In this blog
- Cloud-based no-code development
- Rise in AI-powered apps
- Extensive use of Chatbots
- Faster 5G powered apps
- Expansion in the use of AR, VR, MR, & XR
- IoT integration with apps
- dApps built on blockchain
- Instant apps
- Multipurpose apps
- Apps for wearables
- Intelligent search tools
- Sustainable commerce
- Multiple payment gateways
- In-app purchases
- Emphasis on app security
Top 15 mobile app development trends for 2024
Let us cut to the chase and start exploring the trends that will influence app development in 2024 and beyond:
Cloud-based no-code development
There has been an increase in tech ecosystems where cloud-based and local components work together to accomplish tasks and run operations and processes. In simpler terms, cloud-based technologies are now powering activities like app development, online content management, and so on. There has been a significant rise in low-code/no-code SaaS platforms that simplify complicated processes for individuals and businesses. In fact, Gartner Magic Quadrant predicts that LC/NC (Low-code/No-code) application platforms will be used for 65 percent of all application development activity by the end of 2024. Therefore, it is safe to assume that there will be a significant rise in the use of no-code app development platforms like AppMySite. Ideally, these platforms will simplify and democratize app development and make it suitable and affordable for everyone.
Rise in AI-powered apps
AI (Artificial Intelligence) and ML (Machine Learning) are not a novelty anymore. AI is being used across industries in all ways and forms. However, the buzz created by platforms like ChatGPT and Bard will linger around and lead to an increase in the development of apps powered by these technologies. From integrating Generative AI in apps to using AI for app development, the scope of applications is extensive. Additionally, AI will continue to power predictive analytics, chatbots, virtual assistants, recommendation systems, automation, and personalization.
Extensive use of Chatbots
The use of Chatbots within apps will intensify in 2024. From offering automated support round-the-clock to assisting customers go forward in the funnel, chatbots will take on all kinds of responsibilities. Their integration with apps will increase as the number of human agents declines. Chatbots will also become more personalized and leverage multilingual capabilities to become more humanized, advanced, and highly responsive. Conversational technology will take center stage and further enhance the caliber of Chatbots, diversifying their real-world applications.
Faster 5G powered apps
The groundwork for 6G (sixth-generation wireless) technology has already begun. However, 5G is yet to ripen and reach its zenith in many countries. It is steadily manifesting in mobile-based technologies and is expected to reach a new high this year. With lower latency and faster speed & loading times, 5G will continue to revolutionize mobile app connectivity and performance. Apps powered by 5G will pave the way for more immersive and real-time experiences. As a result, the development of faster content streaming apps and gaming apps will become more popular.
Expansion in the use of AR, VR, MR & XR
Extended Reality (XR) is an umbrella term that encapsulates Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), and everything else that lies in between. Now AR/VR (Augmented Reality/Virtual Reality) has already become a popular term among the masses. Augmented reality is an interactive experience that combines the real world and computer-generated content. Whereas Virtual Reality is a completely simulated environment created by computer technology. In the last few years, we have seen immense applications of AR/VR across industries and apps including eCommerce, real estate, and so on. With MR (Mixed Reality) in the picture, the adoption of these technologies will increase this year. MR will allow users to enjoy the best of both AR and VR as real-world environments will blend with computer-generated content. From experiencing products and places virtually to enjoying simulated gaming environments, app users will continue to be fascinated by these technologies.
IoT integration with apps
The trend of smart homes, smart offices, smart housing societies, etc., has been on the rise. Consumers want to automate and interconnect their environment and living spaces and this is being made possible with IoT (Internet of Things). It allows devices with sensors and other technologies to connect and exchange data with other devices and systems. As the application of IoT will increase to become more mainstream, the need for apps to manage these integrations will also increase. Eventually, IoT integration will be maximized and the demand for it will also rise
dApps built on blockchain
dApps stand for Decentralized applications. These are software programs that run on a blockchain or peer-to-peer (P2P) network of computers instead of on a single computer. With the wider adoption of blockchain technology and cryptocurrencies around the world, the rise of dApps is inevitable. Such apps are free from the control or interference of centralized authorities, thereby eliminating censorship. While one cannot disregard the underlying threats of such apps, they have immense potential that can be harnessed in a million ways. Some examples of the application of dApps include multi-player gaming, social networking, execution of financial contracts, cryptocurrency exchange, and so on.
It is true that apps are replacing websites. User convenience, instant accessibility, decongested real estate, and interactive UI/UX are some of the most motivating factors behind the transition, However, it is not feasible for users to download an app every time they need to interact with a new brand, platform, or solution. This is where solutions like instant apps, micro apps, AMPs (Accelerated Mobile Pages), and PWAs (Progressive Web Apps) make our lives easier. The increase in the use of mobile phones will lead to a rise in demand for such instantaneous applications that are easy to access, launch, and use. The demand for apps that do not require downloading will surge in 2024. As a result, the use of cross-platform development technologies will also register a significant increase.
Today, there are multiple industries powered by apps. From large-scale manufacturing enterprises to small mom-and-pop stores, every business aspires to create an app. However, this year developers and app owners are expected to take a more zoomed-out and holistic approach when establishing the goals, purpose, and targets for their apps. As a result, there will be an increase in the demand and development of multipurpose apps and aggregator apps. The one-window approach will allow customers and app users to achieve multiple goals without existing one app and moving on to the other. Such apps will also enable people to streamline operations while saving time and effort.
Apps for wearables
Statista predicted the sale of around 160 million smartwatch units and 340 million earwear units in 2023. This isolated statistic of the wearable industry solely underlines the popularity of wearable devices. Such devices are being abundantly used to control smartphones remotely, track fitness, receive real-time alerts, and so on. The demand for such devices will increase this year. This will correspond to a surge in demand for apps that align with such wearable devices. It could lead to a rise in the development of fitness-tracking apps, real-time news alert apps, and so on.
Intelligent search tools
This year there will be a huge emphasis on consumer ease and satisfaction. To make the app UI/UX more user-friendly, app creators will continue to integrate advanced search tools. From using predictive technologies to enhanced voice-based searches, apps will enable users to access content more easily. Similarly, NLP (Natural Language Processing) and enhanced audio recognition will make apps and software assistants more intuitive and responsive. This will allow app users to view more personalized results and get quick and easy access to the desired content.
Climate challenges threaten almost every country on the planet. The app development industry is not oblivious to this threat. More importantly, environment-conscious consumers are demanding solutions that align with their sustainability goals and resonate with the common vision of environmental wellness. Hence, it will become important for app developers to become an ally in this movement and offer apps that encapsulate the theme of climate welfare. This will lead to an escalated demand for apps based on the ideas of sustainable commerce, organic consumption, mindful usage of resources, renewable resources, waste optimization, recycling & upcycling, and so on.
Multiple payment gateways
Integrating multiple payment gateways in your website can be highly beneficial. It allows customers to choose from a range of payment options and make digital transactions more convenient. As more businesses will go global, the demand for multi-currency payment support and multi-platform (vendor) support will become imperative. For others, it will become important to ensure that their customers are capable of making payments through their preferred platforms. Using a combination of options like credit and debit cards, mobile wallets, digital wallets, bank transfers, cryptocurrency, pay-on-delivery systems, etc., will become significantly popular among app developers and owners.
In-app purchase (IAP) is a term that collectively describes any kind of purchase made by a user within the app. This is different from eCommerce sales where users purchase physical products. In fact, most in-app purchases are that of digital commodities. While this is not a new technology, its use will become more popular in 2014. With the rise in digital streaming, gaming, and other subscription-based applications, in-app purchases will also increase significantly. From buying lives, coins, avatars, and equipment in gaming to unlocking premium features on a streaming app, IAP will make transactions easier and smoother.
Emphasis on app security
As evident from the list so far, app functionalities and capabilities will increase manifold this year. This will ultimately create the need for building more secure and encrypted environments within the app. As a result, privacy and security will become paramount for developers and app users. Platforms like Apple and Google will continue to emphasize data privacy and security and adjust their guidelines accordingly. Governmental organizations and authorities will also closely monitor the app ecosystem for potential threats and hazards. Consequently, the adoption of security measures like biometrics, multi-factor authentication, stringent policy regulations, optimized permissions, etc., will become common in the app development industry.
The mobile app development industry is changing in the blink of an eye. It is important to stay aligned with the latest trends as you create your app. Whether it is Android app development trends or iOS app development trends, observe them closely and incorporate them into your projects.
From AI-powered chatbots to sustainable commerce apps, there are many options to explore. While AR-VR will become more dominant in commercial industries and apps, the use of no-code app development tools will increase among small-scale businesses and enterprises.
Remember, it is not wise to emulate every trend popular in the industry. One size does not fit all, and it is important to understand the exact requirements of your business. Identify trends that align with your project goals and encompass them as you build your app. Launch an app that is future-friendly and scale it as your business grows.
Suggested Read: How to create an app in 10 simple steps?
Frequently asked questions
What are the latest trends in mobile app development?
Evolution in technology and changing consumer behavior heavily influence the mobile app development industry. These dynamics lead to new trends that set the tone for app development for the coming year, and beyond. Some of the trends that are currently ruling the industry include the development of AI-powered apps, the adoption of fast and no-code development technologies, and apps that are based on the idea of sustainability and healthy living.
Is it profitable to create apps in 2024?
Revenue through mobile apps is expected to show an annual growth rate of 8.58 percent (CAGR 2022-2027), resulting in a projected market volume of US 756 billion by 2027. Clearly, it is a profitable investment idea as the revenue via apps is increasing steadily. The demand for mobile apps is escalating and launching an app can be one of the best investments you make in 2024.
How can I create a trending mobile app?
Creating a trending app has become easier with time. However, it also depends on your app’s purpose, feature and design complexities, and your approach to development. For a traditional approach, you can hire an app development company or learn to code the app yourself. However, these ideas are not very suitable for beginners. Those looking for a simpler and straightforward option can sign up for AppMySite. Here, you can create your own app without coding and turn any project idea into reality. Build feature-rich and aesthetic apps that capture attention and blend in with the trends of the time. Here’s a guide that can help you through it: The complete guide to mobile app development for 2024